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SPECIFICTION
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Olo GDP

olo.com

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Spec score 8.0 #9 of 27 in Restaurant CRM Software

What it is

Olo GDP is a web-based customer data platform for restaurant and hospitality brands. It collects information from restaurant systems and combines transactional, behavioral, demographic, and offline data into profiles for both known and unknown guests. Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. Machine-learning-powered analytics are designed to help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk. Unified guest data can be sent through Olo Engage and other destinations to inform business, operations, and marketing decisions. Brands can tailor interactions using preferences such as order history, dietary restrictions, visit frequency, and engagement. Olo describes imports from OpenTable and a Thanx loyalty integration. Pricing is on request, and the page directs prospective customers to request a demo or talk to sales. An account executive can arrange limited-time access following activation, with a custom demo walkthrough after two weeks. Olo was founded in 2005 and is headquartered in New York, New York.

Spec sheet

Purpose
GDP is a restaurant focused customer data platform designed to collect, analyze, and activate guest data in real time.Read 5 Oct 2026 · olo.com
Product
GDP is Olo’s restaurant focused customer data platform for collecting, analyzing, and acting on guest data from restaurant systems.Read 5 Oct 2026 · olo.com
Audience
GDP is marketed to restaurant and hospitality brands, and Olo identifies Five Guys and Sonny's BBQ as customers using it.Read 5 Oct 2026 · olo.com
Integrations
Olo says GDP can import OpenTable data for use in segments, computed properties, marketing campaigns, automations, and reporting.Read 5 Oct 2026 · olo.com
Security
Olo's security policy describes encryption of personal information in transit over public networks, data segregation, platform security, disaster recovery, and at least annual program reviews.Read 5 Oct 2026 · olo.com
Support
Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features.Read 5 Oct 2026 · olo.com
Headquarters
New York, New York, United StatesRead 28 Sep 2026 · olo.com
Founded
2005Read 28 Sep 2026 · olo.com
Company
Olo says it was founded in 2005 and describes itself as an open SaaS platform with more than 450 technology partners.Read 5 Oct 2026 · olo.com
Activation
Unified guest data can be pushed through Olo Engage and other destinations to inform business, operations, and marketing decisions.Read 5 Oct 2026 · olo.com
Analytics
GDP provides machine learning powered predictive analytics to help understand guest behavior and proactively address churn.Read 5 Oct 2026 · olo.com
Availability
The GDP page offers a demo request and does not list a public download or self-service signup.Read 5 Oct 2026 · olo.com
Data sources
Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews.Read 5 Oct 2026 · olo.com
Guest profiles
It merges transactional, behavioral, demographic, and offline data into unified profiles for known and unknown guests.Read 5 Oct 2026 · olo.com
Intended customers
Olo describes GDP as purpose built for restaurant brands and says hospitality brands use it to work with restaurant specific data sources.Read 5 Oct 2026 · olo.com
Loyalty integration
Olo says a Thanx integration lets Engage GDP ingest loyalty data to provide a broader view of guests, including people who are not loyalty members.Read 5 Oct 2026 · olo.com
Personalization
Olo says brands can tailor guest interactions based on preferences such as order history, dietary restrictions, visit frequency, and engagement.Read 5 Oct 2026 · olo.com
Predictive analytics
Machine learning powered analytics help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk.Read 5 Oct 2026 · olo.com
Support and sales
The GDP page directs prospective customers to request a demo or talk to sales.Read 5 Oct 2026 · olo.com
Trial access
Olo says an account executive can arrange limited time GDP access following activation, with a custom demo walkthrough after two weeks.Read 5 Oct 2026 · www2.olo.com
Unified payment data
Olo says Olo Pay in store payments, online orders, loyalty, and reservations can feed into a single GDP guest profile.Read 5 Oct 2026 · olo.com
Unified profiles
GDP merges transactional, behavioral, demographic, and offline data into guest profiles for known and unknown guests.Read 5 Oct 2026 · olo.com

Plans and prices

Olo GDP Priced on request Pricing not published; contact sales for a demo Read 5 Oct 2026 · olo.com

Every Olo GDP plan and price →

Strong points and limits

Strong points

  • Combines data into profiles for known and unknown guests.
  • Lists data sources across restaurant systems and channels.
  • Predictive analytics cover churn risk and guest lifetime value.
  • Guest data can be sent through Olo Engage.
  • OpenTable and Thanx integrations are described.

Limits

  • Pricing is available only on request.
  • Prospects must request a demo or contact sales.
  • The page does not list public download or self-service signup.

Who it suits

GDP is aimed at restaurant and hospitality brands working with restaurant-specific data. It suits teams seeking unified guest profiles and analytics to inform marketing, operations, and business decisions.

Verdict

Olo GDP focuses on bringing restaurant guest data together for analytics and activation. Access and pricing require a sales conversation rather than a self-service signup.

Where Specifiction places it

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