Olo GDP vs Toast
Olo GDP
olo.comToast
pos.toasttab.comSide by side
| Figure | Olo GDP | Toast |
|---|---|---|
| Price from | — | $69/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 1 | 3 |
| Spec score · Restaurant CRM Software | 8.0 (#9) | 7.8 (#13) |
| Integrations | Olo says GDP can import OpenTable data for use in segments, computed properties, marketing campaigns, automations, and reporting. | Toast says its platform has 200+ integrations and its partner directory describes integrations with restaurant software through its API. |
| Purpose | GDP is a restaurant focused customer data platform designed to collect, analyze, and activate guest data in real time. | Toast is a connected platform designed to help restaurants run operations, payments, online ordering, marketing, team management, and other business workflows. |
| Support | Olo directs new prospects to its sales team and current customers to their Customer Success Manager for information about product features. | Toast Care is included with every software subscription and is available 24/7/365 by phone or web messaging. |
Plans
In their own words
Olo GDP
Olo GDP is a web-based customer data platform for restaurant and hospitality brands. It collects information from restaurant systems and combines transactional, behavioral, demographic, and offline data into profiles for both known and unknown guests. Listed sources include POS, online ordering, loyalty programs, payment processors, reservations, websites and mobile apps, email and SMS, surveys, and reviews. Machine-learning-powered analytics are designed to help brands understand acquisition, retention, visit frequency, guest lifetime value, and churn risk. Unified guest data can be sent through Olo Engage and other destinations to inform business, operations, and marketing decisions. Brands can tailor interactions using preferences such as order history, dietary restrictions, visit frequency, and engagement. Olo describes imports from OpenTable and a Thanx loyalty integration. Pricing is on request, and the page directs prospective customers to request a demo or talk to sales. An account executive can arrange limited-time access following activation, with a custom demo walkthrough after two weeks. Olo was founded in 2005 and is headquartered in New York, New York.