Omniconvert Explore vs trbo Personalize
Omniconvert Explore
omniconvert.comtrbo Personalize
trbo.comSide by side
| Figure | Omniconvert Explore | trbo Personalize |
|---|---|---|
| Price from | $167/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 7 | 0 |
| Spec score · Conversion Rate Optimization Software | 8.9 (#4) | 6.7 (#36) |
| Founded | 2013 | trbo says it was founded in 2013. |
| Headquarters | Bucharest, Romania | Munich, Germany |
| Integrations | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. | trbo says its tool plugs into existing applications and uses external data; its partner directory includes integrations and partners across its tech stack. |
| Personalization | Personalization can use page variables, custom customer attributes, real-time behavior, dynamic text replacement and ready-made overlays. | It uses AI-driven personalization based on individual preferences and real-time behavior. |
| Security and privacy | Omniconvert describes GDPR compliance measures including HTTPS for sensitive pages, penetration tests, restricted server access, consent logging and audit logs. | The product page displays a GDPR data protection seal, and trbo lists Usercentrics as a partner for consent management. |
| Segmentation | Its targeting engine offers more than 40 conditions, including geography, device, operating system, URL, cookies, UTM data, custom JavaScript and behavioral triggers. | It offers AI-supported dynamic segmentation that adapts in real time. |
| Support | Omniconvert says every plan includes 24x7 support with a one-hour response time by phone, email or chat, plus a dedicated account manager. | The product page quotes a Telekom customer saying trbo support is competent and responds quickly. |
| Target customers | Omniconvert says it focuses on D2C brands, ecommerce businesses and omnichannel retailers. | trbo says more than 300 companies use its products and names brands including Porsche Design, CASIO, and t-online on the Personalize page. |
Plans
Omniconvert Explore
- FreeFree
- FREEFree
- Explore annual subscription$167 a month
- 100,000 tested views$245 a month
- Explore Platform$320 a month
- 700,000 tested views$1,293 a month
- 5,000,000 tested views$4,658 a month
In their own words
Omniconvert Explore
Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys, with unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API provides experiment results and metadata for BI, reporting and custom applications. Integrations span analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, without a time limit or credit-card requirement. When a monthly visitor quota is exceeded, the service says it emails the customer and pauses experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.
trbo Personalize
trbo Personalize has no write-up on Specifiction yet; its figures are above.