OpenEMM vs Zoho Campaigns
OpenEMM
agnitas.de
Zoho Campaigns
zoho.comSide by side
| Figure | OpenEMM | Zoho Campaigns |
|---|---|---|
| Price from | Free | $4/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 4 |
| Spec score · Email marketing tools | 8.5 (#48) | 9.5 (#1) |
| Spec score · Email Marketing Software | 8.5 (#50) | 8.6 (#42) |
| A/B testing | Yes | Yes |
| Documentation | AGNITAS provides user manuals, installation and administration guides, context-sensitive help, and documentation for REST, SOAP, webhooks, and Velocity scripting. | Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API. |
| Email automation | Yes | Yes |
| Founded | LinkedIn states that Martin Aschoff founded AGNITAS in 1999. | 1996 |
| Free plan | Yes | Yes |
| Integrations | The documentation identifies Make and n8n connectors, while the platform also supports data exchange through web services, HTTP endpoints, and imports or exports. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Purpose | OpenEMM is web-based open-source software for email marketing and marketing automation, including newsletters and transactional or date-driven emails. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
| Rating on G2 | 3.5 out of 5 from 1 review shown for AGNITAS; G2 says there are not enough reviews to provide buying insight. | 4.3 out of 5 from 1,043 reviews. |
| Segmentation | Users can define target groups using recipient profiles, status, and behavior. | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
| Support | Free help includes community forums, tutorials, manuals, and online help; AGNITAS also offers paid installation, configuration, and operational support. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
| System requirements | The product page specifies at least 4 GB RAM, recommends 8 GB, and requires SSH shell access with root rights for installation. | The documented desktop requirements include Windows, Linux or Mac OS X with Safari 13+, Chrome 73+, Firefox 69+, Edge 79+ or Opera 60+, plus JavaScript and cookies. |
Plans
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
OpenEMM
OpenEMM is web-based open-source software for email marketing and automation, including newsletters and transactional or date-driven messages. Its tools include a campaign manager, calendar reminders and comments, responsive templates, recipient status history, and profile enrichment based on recipient reactions. It also provides bounce management, real-time opener and click statistics, behavior-based target groups, web forms, a multiqueue mail backend, web services, and a plugin interface. Integrations include Make and n8n, alongside HTTP request endpoints and import and export options. OpenEMM is self-hosted, with operation on a user's premises, through a hosting provider, or in a data center. The download page lists Linux servers and Windows or Mac servers via VirtualBox. From OpenEMM 2019 Spring, releases use the GNU AGPLv3 license. The plan costs nothing, with no limits on recipients, mailing lists, or dispatches. A three-day demo is available, but mailings cannot be sent from that account.
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.