OpenPanel vs Triple Whale
OpenPanel
openpanel.devTriple Whale
triplewhale.comSide by side
| Figure | OpenPanel | Triple Whale |
|---|---|---|
| Price from | $2.08/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 11 | 5 |
| Spec score · Web analytics tools | 8.6 (#25) | 9.3 (#4) |
| Audience | OpenPanel describes its pricing and mission as suitable for startups and smaller teams seeking analytics essentials, as well as developers and SaaS teams. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Founded | 2023 | 2021 |
| Free plan | Yes | Yes |
| Integrations | Available integrations include Slack, Discord, and webhooks with custom headers and JavaScript payload transforms; S3-compatible storage and Google Cloud Storage are marked coming soon. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | OpenPanel is an open-source web and product analytics platform for tracking website visitors and analyzing user behavior in apps. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Support | The company directs users to its Discord community, GitHub issues, and [email protected] for help. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
OpenPanel
- 5K events per month$2.50 a month
- 10K events per month$5 a month
- 100K events per month$20 a month
- 250K events per month$30 a month
- 500K events per month$50 a month
- 5K events per month$25 a year
- 10K events per month$50 a year
- 100K events per month$200 a year
- 250K events per month$300 a year
- 500K events per month$500 a year
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
OpenPanel
OpenPanel is an open-source analytics platform for tracking website visitors and analyzing behavior in apps. It captures clicks, views, and conversions through an event tracking API, then presents activity through real-time dashboards, funnels, cohorts, user profiles, session histories, session replay, and A/B testing. SDKs are listed for web frameworks and languages as well as Swift, Kotlin, and React Native. OpenPanel is available on web, Android, and iOS, through an API, or as a self-hosted deployment. The company says tracking uses no cookies and discards raw IP addresses after deriving geolocation and an anonymous visitor identifier. For cloud customers, analytics data is stored in Germany, backups are in the EU, and standard event data does not leave the EEA. Cloud pricing is based on monthly event volume: the 5K-events plan costs $2.50 a month. Self-hosting is free. Websites or apps, users, dashboards, charts, and tracked profiles are described as unlimited, while monthly event volume defines cloud plans.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.