Optimizely Personalization vs Recombee
Optimizely Personalization
optimizely.com
Recombee
recombee.comSide by side
| Figure | Optimizely Personalization | Recombee |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 4 |
| Spec score · Personalization Software | 7.8 (#10) | 8.8 (#4) |
| Headquarters | New York City, New York, United States | Prague, Czech Republic |
| Notable news | Optimizely announced purpose-built AI models for marketing on September 1, 2026. | A January 29, 2026 company blog post said 2025 marked Recombee's tenth year and summarized product work from that year. |
| Rating on G2 | 4.2 out of 5 from 958 reviews for Optimizely overall. | 4.6 out of 5 from 23 reviews |
| Rating on Gartner Peer Insights | 4.1 out of 5 from 94 reviews for Optimizely in Digital Experience Platforms. | 5.0 out of 5 from 1 rating |
| Rating on TrustRadius | 8.7 out of 10 from 599 reviews and ratings for Optimizely Web Experimentation. | 10 out of 10 from 2 reviews |
| What it does | Optimizely Personalization delivers targeted digital experiences in real time based on visitor behavior. | Recombee is a cloud recommendation-as-a-service platform for personalized content, product and search recommendations. |
Plans
Optimizely Personalization
- PersonalizationPriced on request
- Optimizely PersonalizationPriced on request
In their own words
Optimizely Personalization
Optimizely Personalization has no write-up on Specifiction yet; its figures are above.
Recombee
Recombee is a real-time recommendation engine and personalized search service for digital products and experiences. Its recommendations respond to user interactions and catalog changes, and personalized semantic search is included. Customers can shape results and business rules with scenario settings, filters, boosters, constraints and ReQL. The Admin UI offers customizable reports and insights into interactions with recommendations and the platform. Developer options include a REST API, SDK clients in multiple programming languages, catalog feeds and no-code widgets. Official plugins are listed for Keboola and Segment; community plugins include WordPress, Drupal, Laravel, Kentico, Kentico Kontent and n8n. The product targets industries including e-commerce, video, news and media, music and podcasts, real estate, marketplaces, travel and recruitment. Pricing includes a free plan and an unlimited 30-day trial. The free tier limits monthly interactions and recommendation requests to fewer than 100,000 each, active users to fewer than 20,000, and catalog items to fewer than 20,000. Standard starts at $99 a month. Founded in 2015, the company is headquartered in Prague, Czech Republic.