OptiMonk vs Popup Maker
OptiMonk
optimonk.comPopup Maker
wppopupmaker.comSide by side
| Figure | OptiMonk | Popup Maker |
|---|---|---|
| Price from | $19/mo | $4.95/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | Yes |
| Web | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 5 | 4 |
| Spec score · Pop-Up Builder Software | 8.2 (#10) | 8.7 (#3) |
| Spec score · Popup Software | 8.3 (#10) | 8.8 (#3) |
| Analytics | The product tracks campaign conversions and reports campaign-associated revenue, average order value, and orders. | Conversion analytics report popup views, interactions, conversions and revenue attribution in dashboards, with advanced reporting in paid plans. |
| Audience | The company says its goal is to help small businesses increase online revenue with simple tools. | The maker says Popup Maker is used by more than 780,000 people and businesses and positions it for subscribers, site interaction, and WordPress popup use cases. |
| Headquarters | Debrecen, Hungary | Florida, USA |
| Integrations | The integrations page lists Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier, and webhooks among its connections. | The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems. |
| Privacy | The privacy policy identifies OptiMonk International Zrt. as the data controller and says its employees agree to protect personal data obtained through their work in confidentiality agreements. | The site's privacy policy says personal information is collected when users voluntarily submit it and describes cookie use on the site. |
| Purpose | OptiMonk describes itself as an AI-driven popup builder designed for ecommerce businesses. | Popup Maker is a WordPress plugin for creating popups to grow email lists, increase conversions, and guide site interactions. |
| Support | All plans include live chat support, which the pricing page says usually answers within three minutes and is available in several languages. | Paid plans include expert support, and the maker says its support is available to both paid and free users. |
| Targeting | Campaigns can target visitors using criteria such as country, cookies, traffic source, cart contents, and browsing behavior. | Targeting can use content type, URL, referrer, device, browser, geography, login status, role, cookies, prior popup views, page views and ecommerce conditions. |
Plans
OptiMonk
- FreeFree
- Essential$19 a month
- Growth$69 a month
- Premium$179 a month
- MasterPriced on request
In their own words
OptiMonk
OptiMonk is an AI-driven popup builder for ecommerce businesses, available on the web and through an API. Its AI agent can design, write and publish campaigns from a description, run A/B tests, learn from visitors and offer to roll out a winning version. Campaign formats include popups, embedded content, sticky bars, surveys, gamification and multi-step flows. Targeting can use country, cookies, traffic source, cart contents and browsing behavior. Reporting tracks conversions and campaign-associated revenue, average order value and orders. Listed integrations include Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier and webhooks. All plans include MCP connections for building, editing and publishing popups from Claude, ChatGPT or Cursor, as well as live chat support. The free plan does not expire, requires no credit card and includes 10,000 pageviews per month, 1,000 AI credits per month and one domain. Paid plans start at $19 a month, billed yearly at $228. Pageviews count whenever a site page loads, even if no campaign appears, and campaigns pause at the plan limit. OptiMonk began in Europe in 2014 and is headquartered in Debrecen, Hungary.
Popup Maker
Popup Maker is a WordPress plugin for creating popups and other overlays that support email-list growth, conversions and guided site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips and opt-in forms. Triggers include clicks, delays, form submission, exit intent, scrolling, inactivity, mouse leave, lost focus, back button and link clicks. The free version provides content-based targeting, unlimited popups and themes, unlimited impressions and views, and click-open or time-delay triggers. Premium plans add advanced targeting and analytics; Pro+ adds purchase revenue attribution, WooCommerce and Easy Digital Downloads features, LifterLMS automation and a revenue dashboard. Integrations span builders, forms, CRMs, automation, ecommerce, membership and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads and LifterLMS. Plans are Free at free, Pro at $59.40 a year first year then $99/year, and Pro+ at $149.40 a year first year then $249/year.