OptiMonk vs Promolayer
OptiMonk
optimonk.com
Promolayer
promolayer.ioSide by side
| Figure | OptiMonk | Promolayer |
|---|---|---|
| Price from | $19/mo | $20.83/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 11 |
| Spec score · Pop-Up Builder Software | 8.2 (#10) | 8.4 (#6) |
| Analytics | The product tracks campaign conversions and reports campaign-associated revenue, average order value, and orders. | Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports. |
| Founded | 2014 | 2017 |
| Headquarters | Debrecen, Hungary | The company lists 9F Plafus Jingumae, 6-19-20 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan as its address. |
| Integrations | The integrations page lists Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier, and webhooks among its connections. | Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. |
| Support | All plans include live chat support, which the pricing page says usually answers within three minutes and is available in several languages. | Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email. |
| Targeting | Campaigns can target visitors using criteria such as country, cookies, traffic source, cart contents, and browsing behavior. | Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals. |
Plans
OptiMonk
- FreeFree
- Essential$19 a month
- Growth$69 a month
- Premium$179 a month
- MasterPriced on request
Promolayer
- FreeFree
- Basic$20.83 a month
- Standard$58.33 a month
- Professional$125 a month
- Enterprise$266.67 a month
- Plus$416.67 a month
- Basic¥2,083 a month
- Standard¥5,833 a month
- Professional¥12,500 a month
- Enterprise¥26,667 a month
In their own words
OptiMonk
OptiMonk is an AI-driven popup builder for ecommerce businesses, available on the web and through an API. Its AI agent can design, write and publish campaigns from a description, run A/B tests, learn from visitors and offer to roll out a winning version. Campaign formats include popups, embedded content, sticky bars, surveys, gamification and multi-step flows. Targeting can use country, cookies, traffic source, cart contents and browsing behavior. Reporting tracks conversions and campaign-associated revenue, average order value and orders. Listed integrations include Shopify, Klaviyo, Mailchimp, ActiveCampaign, Google Analytics, Zapier and webhooks. All plans include MCP connections for building, editing and publishing popups from Claude, ChatGPT or Cursor, as well as live chat support. The free plan does not expire, requires no credit card and includes 10,000 pageviews per month, 1,000 AI credits per month and one domain. Paid plans start at $19 a month, billed yearly at $228. Pageviews count whenever a site page loads, even if no campaign appears, and campaigns pause at the plan limit. OptiMonk began in Europe in 2014 and is headquartered in Debrecen, Hungary.
Promolayer
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.