Overly vs Reality Composer

Overly is a self-service, no-code platform for creating augmented reality content. Its app-based campaigns use image recognition to add interactive content to static images, including videos, 3D animations, photo galleries, 360-degree visuals, and GIFs. WebAR publishes 3D experiences that viewers open in a phone browser without downloading an app. The WebAR offering includes campaign analytics, white-label campaigns, and iframe integration. Its feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR. Pro includes web-based experiences, 3D objects, 3D model optimization, analytics, and no recognition limit. Annual billing costs $14 a month per experience; monthly billing costs $23 a month per experience. The app-based AR trial lasts 14 days and does not require a credit card. Overly lists Android, iOS, and web as platforms, says its third-party data centres are in Europe, and describes the platform as intended for users aged 13 or older.

Reality Composer is an Apple app for prototyping and producing augmented reality experiences without prior 3D experience. Its visual editor lets users place and rotate virtual objects in an AR scene or on a canvas, using objects from its built-in library or imported USDZ files. Finished scenes can be exported as USDZ. The app also supports guided LiDAR photogrammetry capture on iPhone 12 Pro or later and iPad Pro 5th generation or later. Projects can be transferred between the iOS app and the Reality Composer app bundled with Xcode for Mac, and scenes can be shared for viewing on iPhone and iPad through AR Quick Look. The listing covers iOS, macOS, and Windows; its App Store requirements are iOS 17.0 or later on iPhone and iPadOS 17.0 or later on iPad. Reality Composer is free. Apple says it may collect usage data for product interaction analytics that is not linked to the user. Reality Composer Pro 3 is a separate Mac tool for preparing 3D content for visionOS and iOS apps, with live preview on Apple Vision Pro.