Overly vs STYLY

Overly is a self-service, no-code platform for creating augmented reality content. Its app-based campaigns use image recognition to add interactive content to static images, including videos, 3D animations, photo galleries, 360-degree visuals, and GIFs. WebAR publishes 3D experiences that viewers open in a phone browser without downloading an app. The WebAR offering includes campaign analytics, white-label campaigns, and iframe integration. Its feature comparison lists image recognition, video, images, galleries, 360 media, and CTA buttons as unavailable in WebAR. Pro includes web-based experiences, 3D objects, 3D model optimization, analytics, and no recognition limit. Annual billing costs $14 a month per experience; monthly billing costs $23 a month per experience. The app-based AR trial lasts 14 days and does not require a credit card. Overly lists Android, iOS, and web as platforms, says its third-party data centres are in Europe, and describes the platform as intended for users aged 13 or older.

STYLY is a spatial layer platform for creating, distributing, and experiencing digital content in urban and living spaces. STYLY Studio lets users build scenes in a browser and publish or share them through STYLY Gallery. Location-alignment features support XR scenes indoors, outdoors, in cities, and in facilities. Businesses can publish content to the STYLY app’s event tab without developing an app, and management features include event hosting, data analytics, scene transfers, and restricted access. A Unity plugin uploads Prefabs and Scenes and supports custom shaders, Shuriken particle systems, PlayMaker interactive content, and Mecanim animations; C# scripts are not supported. Studio accepts uploads up to 1.7 GB, but the maker recommends total scenes below 100 MB and each prefab below 20 MB for stable operation. Listed destinations include iOS, Android, web, and selected headsets. Creator is free with limited commercial use. Business costs $799 a month and includes commercial use for all scenes, all location-alignment features, scene transfer, restricted access, and email support.