Owler vs SiteGauge
Owler
owler.comSiteGauge
sitegauge.comSide by side
| Figure | Owler | SiteGauge |
|---|---|---|
| Price from | $350/mo | $19.17/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 6 | 5 |
| Spec score · Competitive Intelligence Software | 8.9 (#3) | 7.7 (#27) |
| Integrations | The integrations page lists Salesforce, HubSpot, Slack, Microsoft Teams, the Chrome extension, and a ChatGPT plugin. | Alerts can be delivered through Slack, Teams, Discord, Telegram, Google Sheets, SMS, webhooks, Zapier, and RSS; the API and MCP are also available. |
| Product | Owler provides business and competitive intelligence for sales prospecting, competitor analysis, company research, and client relationships. | SiteGauge monitors web pages for changes and alerts users when a check confirms a meaningful change. |
| Security | Owler says it uses security measures that include reviews of data collection, storage and processing practices, encryption and physical security assessments, and restricted access to personal data. | SiteGauge says web, dashboard, and API traffic uses TLS, and reused secrets are encrypted at rest with AES-256-GCM. |
Plans
Owler
- Owler CommunityFree
- Owler CommunityFree
- Basic$350 a month
- Owler APIPriced on request
- Owler EnterprisePriced on request
- Owler ProPriced on request
SiteGauge
- FreeFree
- Standard$230 a year
- Pro$950 a year
- Business$1,910 a year
- EnterprisePriced on request
In their own words
Owler
Owler provides business and competitor intelligence for sales prospecting, company research, competitor analysis, and client relationships. Company profiles include revenue, employee count, location, funding history, acquisitions, and recent news, and users can filter companies by revenue, sector, location, employee count, and public or private status. Owler maps more than 45 million competitive relationships. Owler Pro advertises access to more than 20 million public and private company profiles, with a Daily Snapshot, real-time newsfeed, and breaking news alerts for followed companies. The free Community membership lets users follow up to five companies and receive real-time alerts and daily emails. Listed integrations include Salesforce, HubSpot, Slack, Microsoft Teams, a Chrome extension, and a ChatGPT plugin. Owler also licenses company data and newsfeeds for custom applications or Salesforce instances. Owler was founded in 2011 and acquired by Meltwater in mid-2021.
SiteGauge
SiteGauge monitors web pages and alerts users when a check confirms a meaningful change. It can watch a page, part of a page, a full sitemap, or pages behind a login. AI summaries describe what changed and why it may matter, while before-and-after screenshots support visual comparison. SiteGauge can also extract pricing information to track plan changes, new tiers, and discount wording. Alerts can go to Slack, Teams, Discord, Telegram, Google Sheets, SMS, webhooks, Zapier, or RSS; an API and MCP are also available. The Free plan provides five monitors and 150 checks per month, with daily checks and 30-day change history. Paid plans start at $19.20/mo billed annually and begin with a seven-day free trial. If a plan’s checks run out, its monitors pause until the next calendar month’s allowance resets, and unused checks do not roll over. The browser extension is free, works with Chrome and Edge, and uses the same plan allowances. SiteGauge says its traffic uses TLS and reused secrets are encrypted at rest with AES-256-GCM. It does not currently hold a SOC 2 report or ISO 27001 certification.