Peel Insights vs Triple Whale
Peel Insights
peelinsights.comTriple Whale
triplewhale.comSide by side
| Figure | Peel Insights | Triple Whale |
|---|---|---|
| Price from | $179/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 4 | 5 |
| Spec score · Ecommerce Analytics Software | 7.7 (#27) | 8.7 (#1) |
| Spec score · Web analytics tools | 7.3 (#121) | 9.3 (#4) |
| Audience | Peel describes its intended audience as e-commerce teams and DTC brands, especially Shopify businesses seeking customer, cohort, and retention analysis. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Integrations | Listed integrations include Shopify, Amazon Seller Central, subscription services such as Recharge and Skio, lifecycle tools such as Klaviyo and Attentive, ad platforms such as Meta and Google Ads, and Google Analytics. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Security | Peel says account data is stored in encrypted Amazon RDS databases, data-source credentials receive an additional encryption layer, and the service uses HTTPS over TLS 1.3. | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. |
| Support | The pricing page lists onboarding and email support from a customer success manager, with chat support, monthly product training, and a dedicated Slack channel among the support options that vary by plan. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
| What it does | Peel is an automated analytics platform for e-commerce businesses on Shopify, designed to help teams use data insights to acquire new customers and grow revenue from existing customers. | Triple Whale is a cloud ecommerce intelligence platform that combines marketing, sales and operations data in a central dashboard with attribution, analytics and AI agents. |
Plans
Peel Insights
- Core$179 a month
- Essentials$449 a month
- Accelerate$809 a month
- TailoredPriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Peel Insights
Peel Insights has no write-up on Specifiction yet; its figures are above.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.