Pencil vs ReviewStudio
Pencil
trypencil.com
ReviewStudio
reviewstudio.comSide by side
| Figure | Pencil | ReviewStudio |
|---|---|---|
| Price from | $11/mo | $15/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 13 | 4 |
| Spec score · Creative Management | 8.3 (#5) | 8.0 (#9) |
| Founded | 2018 | 2014 |
| Headquarters | London, England, United Kingdom | Westmount, Quebec, Canada |
| Support | Core includes chat support, Growth includes direct access to the product team and roadmap, and Pro includes dedicated customer success. | The maker lists a Help Center, onboarding and email support in its plan comparison, with priority support and a dedicated account representative for Enterprise. |
Plans
Pencil
- Basic — 50 generations annual$11 a month
- Core$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
- Growth$44 a month
- Basic — 250 generations$55 a month
- Basic — 500 generations annual$79 a month
- Basic — 500 generations$99 a month
ReviewStudio
- StarterFree
- Pro$15 a month
- Advanced$25 a month
- EnterprisePriced on request
In their own words
Pencil
Pencil is a web-based creative marketing platform that uses AI to generate advertising copy, images, and video ads. Its workflow runs from briefing and generation through editing, approvals, publishing, and evaluation. The browser editor handles text, image, video, and HTML, with exports in GIF, MP4, HTML5, and static formats. Pencil says a single template can produce thousands of variations and be adapted across markets through localization or translation. Listed generally available ad integrations include Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360. Users can create six ads for free through a guided experience, but full platform access requires a paid plan. Core costs $11 a month billed annually and includes 50 generations per month and one workspace. Growth costs $44 a month billed annually, with 250 monthly generations and unlimited workspaces. Pro has custom pricing and unlimited generations. Pencil says its security controls are SOC 2 Type II audited and that customer data is not used to train its models.
ReviewStudio
ReviewStudio is an online proofing platform for collecting feedback and managing approvals on creative work. Its tools include media-specific markup, threaded comments, versioning, comparison mode, task management and approval tracking. It supports images, video, audio, documents, HTML web content and 3D GLB files. Reviewers can use a shared link to comment without an account or application download, and link passwords are optional. The service runs on the web, through an API or as self-hosted software; its SDK includes web client and server software for integration with an existing CMS or BPM platform. Listed integrations include Asana, Monday, Wrike, Dropbox and Kantata, as well as Zapier and Make. The free Starter plan includes unlimited users, three active reviews total, 5 GB of storage and unlimited guests. Pro starts at $15/user/mo. billed monthly, or $12/user/mo. yearly. A full-featured 30-day trial requires no credit card. ReviewStudio says it is ISO 27001 certified and GDPR compliant, and describes encrypted data storage and transmission.