People Data Labs vs Snov.io

People Data Labs provides B2B data products for building data-driven products and enriching person and company records. Its APIs can look up person profiles from details such as a name, location, email, phone, education, work history, or social profile; requests need sufficient information to identify a match. The company dataset describes more than 23.8 million global companies, with fields such as name, domain, industry, location, LinkedIn URL, employee count, and founding year. The listed contact database size is 3 billion, and the product includes direct-dial and intent data. API offerings cover person and company enrichment, search, IP enrichment, and person identification. The free plan is free for up to 100 credits per month, but contact data values are obscured. Pro starts at $98 a month, with 350 credits per month as the starting level and contact data included. Enrichment requests typically use one credit per successful request; Search uses one per returned profile.

Snov.io is a lead-generation and sales-outreach platform for finding prospects, enriching contact data and running email and LinkedIn campaigns. Its database contains 50 million contacts, with ICP filters, direct-dial data and technographic filters. Outreach includes sequences, follow-ups, A/B testing, personalization and reply sentiment analysis. Email verification uses seven tiers, and the pricing page claims 98%+ accuracy. Deliverability tools include warm-up, placement checks, spam-word and DNS checks, sender reputation and blacklist checks. Its Sales CRM provides task management, deal-loss tracking and Google Calendar sync. A Chrome extension can find and save contacts from company websites and search pages. Integrations include HubSpot, Pipedrive, Zapier, Make, Calendly and Clay; the integrations page says it connects to over 5,000 apps. API and webhooks are available. The Trial plan lists 50 credits and 100 recipients, while Starter costs $39 a month and includes 1,000 credits and 5,000 recipients. Credits are used for prospect search, email search and verification. Snov.io runs on web and through an extension, with API access.