Permutive vs Quantcast
Permutive
permutive.comQuantcast
quantcast.comSide by side
| Figure | Permutive | Quantcast |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 0 | 1 |
| Spec score · Ad Tech Software | 7.4 (#7) | 7.3 (#8) |
| Activation | Users can launch and scale audiences across multiple partners, including more than 150 premium publishers, through one workflow in minutes without engineering resources. | Advertisers can activate pre-built or custom audiences, prospect and retarget, and use contextual targeting. |
| Founded | 2014 | 2006 |
| Security | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. | Quantcast says it regularly updates and hardens internet-facing systems and engages external firms for penetration testing. |
| Support | The Data Clean Room page displays G2 recognition for Best Support for small businesses. | Quantcast's Help Center provides explainer, how-to, and reference articles, along with search tools for platform questions. |
Plans
In their own words
Permutive
Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.