Permutive vs The Trade Desk
Permutive
permutive.comThe Trade Desk
thetradedesk.comSide by side
| Figure | Permutive | The Trade Desk |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Plans published | 0 | 0 |
| Spec score · Ad Tech Software | 7.4 (#7) | 6.8 (#10) |
| Audience targeting | Permutive combines cohort, identity, and contextual data signals for precision targeting at scale. | Advertisers can use first- and third-party data and the platform’s identity framework to identify and reach valuable audiences. |
| Company | Permutive was founded in 2014 by Joe Root and Tim Spratt. | The Trade Desk says Jeff Green co-founded the company in 2009, and its office locations page identifies Ventura, California as its headquarters. |
| Compliance | Permutive says it completed SOC 2 and SOC 3 audits covering security controls against unauthorized physical and logical access. | The company says it undergoes independent third-party audits and provides compliance reports through its Vendor Trust Portal. |
| Founded | 2014 | The Trade Desk was co-founded in 2009. |
| Headquarters | London, UK | The company lists Ventura, California as its headquarters. |
| Security | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. | The Trade Desk says its information security program focuses on protecting the confidentiality, integrity, and availability of its products and services. |
| What it does | Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. | The Trade Desk is a demand-side platform that helps advertisers reach audiences, buy digital advertising, and measure campaign impact. |
In their own words
Permutive
Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.
The Trade Desk
The Trade Desk is a demand-side platform for planning, executing and measuring data-driven programmatic advertising campaigns. Its self-serve experience lets advertisers use first- and third-party data and the platform's identity framework to identify and reach audiences. Campaigns can run across audio, connected TV, digital out-of-home, mobile, display, native and video. The company says its AI analyzes up to 15 million ad opportunities each second to help optimize campaigns in real time. Measurement spans marketing impact from awareness to conversion, with a marketplace of measurement partners. A partner directory lists data and inventory providers and can be filtered by partner type and region. The company says advertisers can select marketplace solutions and control campaign data and ad placement. It presents the platform for data-driven marketers and offers tailored solutions for advertisers, publishers and partners. Prospective customers are asked to contact the company to discuss access and suitable solutions; pricing is on request. The platform is available through web and API. The company says its security program protects the confidentiality, integrity and availability of its products and services, and that it undergoes independent third-party audits.