Permutive vs Zeotap CDP
Permutive
permutive.comZeotap CDP
zeotap.comSide by side
| Figure | Permutive | Zeotap CDP |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 0 | 1 |
| Spec score · Audience Data Providers | 7.2 (#6) | 7.4 (#5) |
| Activation | Users can launch and scale audiences across multiple partners, including more than 150 premium publishers, through one workflow in minutes without engineering resources. | Zeotap supports cross-channel customer journeys and real-time personalisation based on customer interactions and attribute changes. |
| AI features | Permutive uses AI for workflow efficiency, insight-driven decisions, opportunity recommendations, and audience modeling. | ZeoAI includes a conversational agent for creating segments and analyzing data, as well as decisioning for targeting and personalized delivery. |
| Founded | 2014 | 2014 |
| Headquarters | London, UK | Berlin, Germany |
| Pricing | Permutive does not currently list pricing plans publicly, and pricing information must be obtained from the vendor. | The Snowflake Native App subscription tier depends on event volume, audience size, and feature set, and the current rate card is available from the account team. |
| Security | Permutive's Data Clean Room keeps data in the customer's cloud environment with no data transfers required, and the company describes the environment as hardened and secure. | Zeotap describes zero-copy architecture, raw PII encryption, hashing, and data controls as parts of its security approach. |
| Support | The Data Clean Room page displays G2 recognition for Best Support for small businesses. | The public site invites prospective customers to book a demo and directs existing clients to their Zeotap team for help setting up integrations. |
| What it does | Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. | Zeotap CDP collects customer data from multiple sources, unifies identifiers into customer profiles, and supports audience segmentation and activation across marketing channels. |
Plans
In their own words
Permutive
Permutive combines a data management platform, clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders. It ingests first-party data from sites, apps, or CDPs to build a real-time audience graph, with audience segments based on behavioral, contextual, and demographic data. Its clean room supports collaboration with more than 150 publishers without data transfers, PII sharing, or code writing; advertisers can activate through more than 150 publishers and SSPs using one Deal ID. The clean room can run on Google Cloud, Snowflake, Databricks, and Azure. Permutive lists connections to identity and contextual providers, SSPs, CDPs, cloud platforms, ad servers, DSPs, curation marketplaces, and social media. The company says its Edge technology processes data on-device, and that processing for its vertical publisher solution complies with GDPR, CCPA, and other global regulations. It has completed SOC 2 and SOC 3 audits. The company was founded in 2014 and is based in London. Pricing is on request; there is no free plan or trial. Supported platforms are Android, iOS, and web.