Persana AI vs Recapped

Persana AI was a web-based go-to-market platform for prospecting and outreach, combining data, AI enrichment and CRM automation. Its site described more than 100 data providers covering contact, company, technology and funding information, alongside more than 75 buying-intent signals such as hiring, job changes, funding, website visits and keyword intent. AI research agents analyzed companies, generated personalization insights, tracked competitive information and scored leads. An integrated AI email sequencer offered scheduling and deliverability features, and listed integrations included HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead and Lemlist. The platform also listed webhooks and an HTTP API; Growth included support for a bring-your-own API key. Its status is the key consideration: Persana says billing stopped on April 1, 2026, access ended May 1, and the platform shut down May 2. It said remaining platform data would be permanently deleted and advised customers to export data and move workflows to Rox as the team joins that company. Plans included a free option and paid plans, though the listed prices may no longer be actionable.

Recapped is a web-based AI platform that brings buyers, sellers, content, and sales processes together. Its Digital Sales Rooms organize communications and materials for deal stakeholders, while Mutual Action Plans provide timelines and automatic reminders. The platform tracks which content stakeholders view and how long they spend with it, alerts teams to drops in engagement, and scores deals from buyer behavior. Recapped also describes live AI call coaching and qualification frameworks including MEDDICC, Value Selling, and BANT. Its AI can document calls, identify next steps, and populate CRM data through bi-directional integrations. The integration directory includes Salesforce, HubSpot, Clari, Gong, Slack, Zapier, Zoom, and Airtable. Salesforce can sync fields, contacts, next steps, and activity in both directions, and Recapped can be embedded inside Salesforce. Recapped says it runs on AWS and uses 256-bit SSL/HTTPS, access controls, and audit logging. Customer workspaces use hashed URLs and can be password-protected. The Free plan costs nothing for one user; Collaborate costs $45 a month per user, and Integrate costs $95 a month per user.