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SPECIFICTION
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Persona vs Trulioo

Persona

withpersona.com

Trulioo

trulioo.com

Side by side

FigurePersonaTrulioo
Price from$250/mo—
Free plan——
Free trialYes—
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
APIYesYes
Plans published31
Spec score · Identity Verification Software8.6 (#7)6.9 (#43)
Spec score · KYC Software8.7 (#4)6.9 (#23)
Data protectionPersona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models.Trulioo says it encrypts data at rest and in transit and aligns its data handling with the EU General Data Protection Regulation.
Fraud preventionPersona uses device and passive signals such as IP, geolocation, and device fingerprinting to detect fraud vectors.Person Fraud uses email, phone and network risk intelligence to identify synthetic identity and third-party fraud.
Global coverageThe platform supports identity programs across more than 200 countries and territories.The platform says it reaches more than 5 billion consumers in 195 countries through 450 data sources in 43 languages.
Security certificationsPersona lists CCPA, Data Privacy Framework, SOC 2 Type II, ISO 27001, HIPAA, FERPA, NIST IAL, and related certifications or programs.Trulioo says it has been ISO 27001-certified since 2015 and obtained SOC 2 Type 2 in February 2024.
SupportEssential includes product support via email, while the Growth plan includes guided implementation and configuration with a success team.Trulioo’s demo page offers a 15-minute discussion with an identity expert about verification requirements.
What it doesPersona provides configurable identity infrastructure for collecting, verifying, managing, and making decisions about individual and business identities.Trulioo provides identity, fraud and risk information to help companies make decisions across the customer lifecycle.

Plans

Persona

  • Essential$250 a month
  • EnterprisePriced on request
  • GrowthPriced on request

Persona pricing →

Trulioo

  • Custom / enterprise planPriced on request

Trulioo pricing →

In their own words

Persona

Persona has no write-up on Specifiction yet; its figures are above.

Visit withpersona.com

Trulioo

Trulioo has no write-up on Specifiction yet; its figures are above.

Visit trulioo.com