Picky Assist vs Spoki

Picky Assist is a multichannel service for broadcast campaigns and workflow automation. Its listed tools include personalized variables and template management, and it is available on Android and the web. The Free Forever plan costs nothing and allows 2 users, 500 contacts, and 5,000 interactions per month. Starter costs $39 a month for 3 users, 2,000 contacts, and 150,000 interactions per month. Growth is $49 a month for 5 users, 10,000 contacts, and 500,000 monthly interactions; Scale is $69 a month for 10 users, 20,000 contacts, and 1,000,000 monthly interactions. API Only costs $29 a month and includes unlimited interactions. The listed contact limit is 2,000, matching the Starter plan allowance. Picky Assist was founded in 2018 and lists its headquarters in Delaware, USA, with a presence in Kerala, India. Its plans offer different user, contact, and interaction capacities for campaign and workflow use.

Spoki is a customer engagement platform that brings marketing, sales, and support into shared conversations. It connects with customers through WhatsApp, voice, SMS, and email, with automation for support, marketing, sales, and lead qualification. Its AI evaluates intent, urgency, and sentiment to decide whether to answer, escalate, or wait. The platform lists integrations including Shopify, WooCommerce, HubSpot, Salesforce, and Zapier; users can request an API key in its Integrations menu. Spoki runs as a browser-based web app on desktop or mobile, though the company says there is no Spoki mobile app. A free plan includes live chat, ticketing, unlimited operators, and automations, but excludes AI and several sales and campaign features. Paid plans are Service at €39 a month, Marketing at €79 a month, and Sales at €119 a month; WhatsApp fees are billed separately by Meta on those plans. Spoki says data is hosted in the European Economic Area and encrypted in transit and at rest. The free trial does not require a credit card.