Skip to content
SPECIFICTION
Get listed

Spoki

spoki.com

From €39/mo Free plan WebiOSAndroidAPI
Visit spoki.com
Spec score 8.9 #10 of 72 in WhatsApp Marketing Software

What it is

Spoki is a customer engagement platform that brings marketing, sales, and support into shared conversations. It connects with customers through WhatsApp, voice, SMS, and email, with automation for support, marketing, sales, and lead qualification. Its AI evaluates intent, urgency, and sentiment to decide whether to answer, escalate, or wait. The platform lists integrations including Shopify, WooCommerce, HubSpot, Salesforce, and Zapier; users can request an API key in its Integrations menu. Spoki runs as a browser-based web app on desktop or mobile, though the company says there is no Spoki mobile app. A free plan includes live chat, ticketing, unlimited operators, and automations, but excludes AI and several sales and campaign features. Paid plans are Service at €39 a month, Marketing at €79 a month, and Sales at €119 a month; WhatsApp fees are billed separately by Meta on those plans. Spoki says data is hosted in the European Economic Area and encrypted in transit and at rest. The free trial does not require a credit card.

Spec sheet

What it does
Spoki is a WhatsApp-first customer-engagement platform for marketing, sales and customer support, with additional SMS, voice and email channels.Read 15 Oct 2026 · spoki.com
Product
Spoki is a Customer Engagement Management platform that brings marketing, sales, and support into a shared conversation thread.Read 2 Oct 2026 · spoki.com
Audience
Spoki says its platform serves businesses and is used by more than 4,500 businesses across over 120 countries.Read 2 Oct 2026 · spoki.com
API
Spoki's support documentation says users can request an API key from the platform's Integrations menu.Read 2 Oct 2026 · support.spoki.com
Integrations
Spoki lists more than 100 native integrations and connections to over 4,000 apps through Zapier, Make and n8n.Read 15 Oct 2026 · spoki.com
Security
Spoki's privacy policy states that personal data is encrypted in transit using TLS/SSL and at rest using AES-256 or equivalent.Read 2 Oct 2026 · spoki.com
Support
GetApp lists email/help-desk, phone, chat, FAQ/forum, knowledge-base, webinar, video and live-online support options.Read 15 Oct 2026 · getapp.com
Headquarters
San Vito dei Normanni, ItalyRead 28 Sep 2026 · spoki.com
Founded
2021Read 28 Sep 2026 · spoki.com
AI
Spoki says its AI analyzes intent, urgency, and sentiment and can decide whether to respond, escalate, or wait.Read 2 Oct 2026 · spoki.com
AI agents
Spoki provides configurable AI agents for customer service, sales, marketing and voice conversations.Read 15 Oct 2026 · spoki.com
Automation
The platform can automate customer support, marketing, sales, and lead qualification with AI agents.Read 2 Oct 2026 · spoki.com
Automation builder
Users can create visual, drag-and-drop workflows with branching logic and time-delay triggers.Read 15 Oct 2026 · spoki.com
Channels
Spoki describes its platform as connecting customers through WhatsApp, voice, SMS, and email.Read 2 Oct 2026 · spoki.com
Company identity
Spoki is the flagship product of Italian software company NextAI Srl, founded in 2021 and headquartered in San Vito dei Normanni, with a Barcelona office.Read 15 Oct 2026 · spoki.com
Company scale
LinkedIn lists Spoki as a privately held software-development company headquartered in San Vito dei Normanni with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Conversational CRM
The product includes a shared conversational CRM that keeps customer and deal context with chats.Read 15 Oct 2026 · spoki.com
Data hosting
Spoki's privacy policy says data is hosted on servers within the European Economic Area.Read 2 Oct 2026 · spoki.com
Documentation depth
The help center lists 44 integration articles, 81 how-to articles, onboarding guides, WhatsApp rules and release notes.Read 15 Oct 2026 · support.spoki.com
E-commerce features
Sales features include abandoned-cart recovery, product catalogs, payment requests and order-related messaging.Read 15 Oct 2026 · spoki.com
Funding
A 2025 press release reports a €5.5 million investment in NextAI, led by BlackSheep Fund, CDP Venture Capital, Finint Investments and Apside.Read 15 Oct 2026 · bebeez.it
Licence
The terms describe Spoki as a software-as-a-service licence for the web app, so it is proprietary hosted software rather than open source.Read 15 Oct 2026 · spoki.com
Limit: automation dependence
A G2 reviewer reports limited ability to build autonomous automations without external platforms.Read 15 Oct 2026 · g2.com
Limit: integration feedback
A GetApp reviewer says it is difficult to receive feedback from automations connected to other software such as ActiveCampaign.Read 15 Oct 2026 · getapp.com
Limit: usability
G2 feedback says the product is not very user-friendly for customer-support work and asks for a deeper training course.Read 15 Oct 2026 · g2.com
Meta status
Spoki says it is an Official Meta Tech Partner with certified WhatsApp Business API access.Read 2 Oct 2026 · spoki.com
Mobile access
Spoki is a browser-based web app accessible from desktop or mobile, and the company says there is no Spoki mobile app.Read 2 Oct 2026 · support.spoki.com
Mobile app availability
The support site says there is no dedicated Spoki iOS or Android app; users can save the web app to a phone home screen and enable push notifications.Read 15 Oct 2026 · support.spoki.com
Number coexistence
A WhatsApp Business app number can be connected through Meta coexistence, while a personal WhatsApp number must be removed before API activation.Read 15 Oct 2026 · support.spoki.com
Praise: database integration
GetApp reviewer feedback calls database integration useful and highlights integrations such as WooCommerce and Zapier.Read 15 Oct 2026 · getapp.com
Praise: integrations
G2 reviewers praise integrations with ActiveCampaign, Shopify, Zapier and CRM systems for WhatsApp automation.Read 15 Oct 2026 · g2.com
Praise: support
A G2 reviewer says technical support resolved an issue quickly and helped recover contacts into customers.Read 15 Oct 2026 · g2.com
Public API
The support documentation says customers can request an API key from Integration > API and use the API for custom integrations.Read 15 Oct 2026 · support.spoki.com
Rating on G2
4.8 out of 5 from 4 reviews.Read 15 Oct 2026 · g2.com
Rating on GetApp
4.4 out of 5 from 45 reviews.Read 15 Oct 2026 · getapp.com
Recent news
Spoki’s product-updates page records an August 3, 2026 release in which AI agents gained document-reading capability for WhatsApp automation.Read 15 Oct 2026 · spoki.com
Security and compliance
Spoki states that it is an Official Meta Tech Partner and GDPR compliant with EU data residency.Read 15 Oct 2026 · spoki.com
Supported integration examples
Documented integrations include Shopify, WooCommerce, HubSpot, ActiveCampaign, Brevo, Google Sheets, Zapier, IFTTT and Zoho.Read 15 Oct 2026 · support.spoki.com
System requirements
The service is a browser-based web app; Chrome is recommended and a PC is advised for building automations and integrations.Read 15 Oct 2026 · support.spoki.com
Usage limit
Spoki's pricing page says usage above three times the plan's included conversations requires a plan upgrade and excess usage is billed with a surcharge.Read 2 Oct 2026 · spoki.com
Voice AI
Spoki Voice supports inbound and outbound AI calls, with configurable prompts, retry rules, CRM mapping and time windows.Read 15 Oct 2026 · spoki.com
Voice security
Spoki Voice states that recordings and transcripts are encrypted in transit and at rest, retention is configurable and GDPR rights are supported.Read 15 Oct 2026 · spoki.com
Webhooks
Webhook events include messages sent or received, unread-chat status, contact changes, tag changes, list changes and contact-field changes.Read 15 Oct 2026 · spoki.com
WhatsApp campaigns
The platform can segment contacts, schedule broadcasts, run click-to-WhatsApp advertising and measure campaign opens, clicks and replies.Read 15 Oct 2026 · spoki.com
WhatsApp onboarding limit
Cloud API approval can take up to 30 days, requires a business, website, Meta Business Manager and a dedicated phone number, and unverified managers are limited to 50 daily contacts.Read 15 Oct 2026 · spoki.com

Plans and prices

Free Free €0/month WhatsApp included · live chat · unlimited operators · unlimited automations · ticketing · no AI · no campaigns Read 15 Oct 2026 · spoki.com
Service €39 a month €39/month starting price (shown discounted from €49) WhatsApp · SMS one-way included · live chat · unlimited operators · unlimited automations · ticketing · AI Read 15 Oct 2026 · spoki.com
Marketing €79 a month €79/month starting price (shown discounted from €99) WhatsApp · SMS one-way included · live chat · unlimited operators · unlimited automations · ticketing · AI · massive campaigns Read 15 Oct 2026 · spoki.com
Sales €119 a month €119/month starting price (shown discounted from €149) WhatsApp · SMS one-way included · live chat · unlimited operators · unlimited automations · ticketing · AI · massive campaigns · abandoned carts · payment requests Read 15 Oct 2026 · spoki.com

Every Spoki plan and price →

Strong points and limits

Strong points

  • Connects WhatsApp, voice, SMS, and email.
  • AI evaluates intent, urgency, and sentiment.
  • Automates support, marketing, sales, and lead qualification.
  • Standard plans include unlimited operators.
  • Free trial requires no credit card.

Limits

  • No dedicated Spoki mobile app.
  • Free plan excludes AI and mass campaigns.
  • WhatsApp fees are billed separately on paid plans.
  • Excess usage can require an upgrade and surcharge.

Who it suits

Spoki suits businesses that want marketing, sales, support, and lead qualification in a shared conversation platform. It may also fit teams needing integrations or human handoff across messaging channels.

Spoki in depth

Read the full write-up

Spoki is a customer engagement platform for businesses coordinating marketing, sales, and support conversations across channels. It is best suited to teams that want AI-assisted automation alongside human handoff. Its broad workflow coverage is a strong reason to consider it; separate WhatsApp charges and usage surcharges call for careful budgeting.

Overview

Spoki brings conversations from WhatsApp, voice, SMS, and email into a shared thread, with tools for lead qualification, routing, marketing journeys, and human handoff. That breadth can help customer-facing teams coordinate work across functions, but may be more platform than a business needs for simple WhatsApp campaigns.

Spoki says its AI evaluates intent, urgency, and sentiment, then can respond, escalate, or wait. AI agents can automate support, marketing, sales, and lead qualification. This is useful for teams that want automated handling with a path to an operator, though AI is absent from the Free plan.

Spoki says it serves more than 4,500 businesses in over 120 countries. Founded in 2021 and headquartered in San Vito dei Normanni, Italy, it describes itself as an Official Meta Tech Partner with certified WhatsApp Business API access. Its privacy policy says data is encrypted in transit using TLS/SSL and at rest using AES-256 or equivalent, and hosted in the European Economic Area.

Key features

Unlimited automations and operators appear across the listed plans, giving teams room to build workflows and add people without a stated cap on either. Conversation volume remains the important constraint: usage above three times the plan's included conversations requires an upgrade, and excess usage carries a surcharge.

Spoki lists integrations including Shopify, WooCommerce, HubSpot, Salesforce, and Zapier, and describes both native and derived integrations. Users can request an API key through the Integrations menu, which gives teams another route to connect their systems.

The AI's ability to choose between responding, escalating, or waiting pairs automated service with human handoff. That can suit teams handling varied customer needs, but readers should weigh the AI's absence from the free tier against the value of the paid plans.

Pricing

Spoki uses a freemium model, with paid plans starting at €39/mo. WhatsApp fees are billed separately by Meta on all three paid plans, so the subscription price is not the full cost of WhatsApp use.

Free: Live chat, unlimited operators, unlimited automations, and ticketing. It excludes AI, mass campaigns, abandoned carts, and payment requests.

Service — €39 a month: AI customer support, unlimited operators and automations, and ticketing. This is the entry paid tier for teams prioritizing automated support, but it does not include the listed sales and campaign features of the Sales plan.

Marketing — €79 a month: Unlimited operators and automations, with WhatsApp fees billed separately by Meta. It suits teams focused on marketing workflows, though the listed plan details do not include AI customer support or the Sales plan's named sales tools.

Sales — €119 a month: AI sales agent, mass campaigns, abandoned carts, and payment requests, with WhatsApp fees billed separately by Meta. This is the clearest fit for sales teams that need those specific capabilities, at the highest listed monthly price.

Spoki offers a free trial without requiring a credit card. Across plans, usage above three times the included conversations triggers an upgrade requirement, and excess usage is billed with a surcharge; high-volume teams should account for that alongside Meta's separate WhatsApp fees.

Platforms

Spoki supports Android, iOS, web, and API. The product is a browser-based web app accessible from desktop or mobile, not a dedicated Spoki mobile app. Mobile access therefore depends on using the browser rather than installing a native app.

Who it's for

Spoki is a stronger fit for businesses bringing customer conversations, automation, and human support into one workflow than for teams seeking only a lightweight campaign sender. The Service plan targets support needs, Marketing centers on marketing workflows, and Sales adds an AI sales agent and named campaign and commerce tools. Teams should match the plan to those needs and to conversation volume, while budgeting for separate WhatsApp fees.

Pros and cons

Pro: Unlimited operators and automations across the listed plans can accommodate growing teams and recurring workflows without a stated cap on seats or automation count.

Pro: AI decision-making, lead qualification, routing, and human handoff cover more than outbound marketing, which can benefit teams handling both service and sales conversations.

Pro: Integrations include Shopify, WooCommerce, HubSpot, Salesforce, and Zapier, with an API key request path for teams connecting other systems.

Con: WhatsApp fees are separate from every paid plan, making the listed subscription prices only part of the potential cost.

Con: The three-times-conversation threshold can require an upgrade and add a surcharge, which makes usage monitoring important for high-volume teams.

Con: The Free plan excludes AI and several named marketing and sales capabilities, while mobile users get browser access rather than a dedicated app.

Alternatives

Consider AiSensy if a freemium option with a Free Forever plan at free better fits your budget; its free tier has fair-use caps of 200 agents, 500 tags, 100 attributes, and 50 segments.

Botcadence may suit a team specifically looking for web chat and WhatsApp AI with a defined free allowance: 100 AI reply credits and 200 WhatsApp broadcast messages per month, plus one team member and one project.

Choose Dashly if its AI Inbound Revenue Agents offering, with mid-market teams typically starting at $2,500/mo and pricing based on traffic volume and active leads, fits your scale and budget.

Engati is another chatbot and live-chat option.

Intercom may be a better fit for readers seeking a per-seat plan: Essential is $19 a month, billed annually, per seat/month, and includes Fin AI Agent, Messenger, shared inbox, and ticketing.

Interakt is worth considering for an Instagram-focused setup: its Starter plan is $12 a month, billed monthly, and includes unlimited Instagram DMs and comments.

Greenbubble offers a lower-priced Solo plan at $5 a month, billed annually, with one workspace, one team member, 1,000 contacts, and 5,000 messages.

Respond.io may suit teams looking for a paid starter tier with five users and unlimited monthly active contacts; Starter costs $79 a month, billed yearly at $948/yr.

Browse Conversational Marketing Software and WhatsApp Marketing Software for more options in those categories.

Verdict

Spoki is a good choice for businesses that need support, marketing, and sales conversations tied together with automation, AI, and human handoff. Its unlimited operators and automations make the plans practical for teams with broad workflows, but separate WhatsApp fees and a usage threshold that can trigger upgrades or surcharges are meaningful cost considerations. Look elsewhere if you need a dedicated mobile app, a simple low-cost WhatsApp sender, or a free tier with AI and campaign tools.

Verdict

Spoki combines customer conversations, AI automation, and integrations across several channels. Check plan exclusions and separate WhatsApp charges, as well as the usage threshold, before choosing a plan.

Where Specifiction places it

Alternatives to SpokiAll alternatives →