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SPECIFICTION
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Picreel vs Popupsmart

Picreel

picreel.com

Popupsmart

popupsmart.com

Side by side

FigurePicreelPopupsmart
Price from$39.99/mo$32.50/mo
Free planYesYes
Free trialYes—
Open source——
WebYesYes
APIYes—
Plans published69
Spec score · Lead Capture Software8.6 (#8)7.5 (#50)
Spec score · Pop-Up Builder Software8.6 (#4)7.4 (#21)
Spec score · Popup Software8.7 (#4)7.5 (#21)
Founded20132018
InstallationDeployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported.The product is a web application installed on a website with one line of JavaScript.
IntegrationsThe integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services.The help center lists integrations and guides for Brevo, Zapier, Customer.io, Klaviyo, ActiveCampaign, Mailchimp, MailerLite, Drip, EmailOctopus, HubSpot, Make, Meta Pixel, Salesforce, and SendGrid.
Intended usersThe maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers.The About page describes Popupsmart as designed for modern online businesses and says it was built as a no-code tool marketers can launch in minutes.
ProductPicreel is popup software for conversion optimization, lead capture, sales, and visitor engagement on websites.Popupsmart describes itself as a hosted no-code popup builder for converting website visitors into subscribers, leads, and customers.
SupportPicreel advertises 24/7 live chat, phone, and email support; its page says email responses are guaranteed within one business day.The pricing page lists standard support for Free and priority support for its paid plans.
TargetingCampaigns can target exit intent, scroll position, time on page, URL, visitor type, device and location.The feature table lists targeting options including exit intent, scroll depth, page, traffic source, frequency, language, and geographic location.

Plans

Picreel

  • FreeFree
  • FreeFree
  • Business$39.99 a month
  • Business$39.99 a month
  • Enterprise$69.99 a month
  • Enterprise$839.88 a year

Picreel pricing →

Popupsmart

  • FreeFree
  • Basic$39 a month
  • Advanced$69 a month
  • Pro$99 a month
  • Expert$159 a month
  • Basic$390 a year
  • Advanced$690 a year
  • Pro$990 a year
  • Expert$1,590 a year

Popupsmart pricing →

In their own words

Picreel

Picreel is website popup software for lead capture, sales, conversion optimization, and visitor engagement. Its formats include exit popups, overlays, on-site messages, nanobars, surveys, and lead forms. Campaigns can respond to exit intent, scrolling, time on page, or visitor behavior, and can target particular pages or visitors. AI tools assist with popup design, customization, and editing, and can summarize popup reports. A/B testing and reporting provide real-time campaign performance data. Integrations listed include Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks, and Google Analytics. The maker describes installation as copying and pasting code, without HTML or CSS. The free plan costs nothing, billed forever, and allows up to 5,000 pageviews monthly. Business costs $39.99 a month, billed $479.88 billed annually, for 200000 pageviews per month and 5 domains. Enterprise is listed at $69.99 a year, billed $839.88 billed annually, with unlimited pageviews and domains. A 15-day free trial is also offered.

Visit picreel.com

Popupsmart

Popupsmart has no write-up on Specifiction yet; its figures are above.

Visit popupsmart.com