Pinterest Lens vs Snapseek

Pinterest Lens lets people search for ideas using objects in pictures. On mobile, users can take a photo or choose one from the camera roll; on the web, they can upload an image or select one previously uploaded. Pinching to zoom or tapping an object helps focus the camera. Visual search can find Pins with items similar to a whole image or part of one, and suggested keywords or refinements can narrow results. Where available, users can select an object in a Pin to find similar items for sale on merchant websites. They can also cut objects out of Pins and add them to collages. Pinterest says visual search features are not available on ads or collage Pins. Lens is free on Android, iOS, and web, and requires a Pinterest account; mobile camera search requires camera access. Pinterest provides controls to access, edit, or delete personal data and adjust certain privacy and data-sharing settings. On Android, camera permission allows Lens to take pictures or look for ideas through the camera.

Snapseek is a Shopify app for visual product search. Shoppers upload an image to find similar items in a store catalogue, while Shop the Look can detect several items in one image and recommend complete outfits. Snapseek automatically tags products by category, colour, style, and attributes. Merchants choose which products are indexed, sync catalogue updates from Shopify, adjust the search widget’s placement, and review search activity in an embedded administration app. The app works with Shopify Admin. Self-serve plans support up to 100,000 indexed products on the highest published tier. Starter costs $7.90 a month billed every 30 days for up to 3,000 products. Growth costs 29.90 USD for up to 10,000, Pro costs 79.90 USD for up to 30,000, and Elite costs 249.90 USD for up to 100,000. Features such as search history, conversion visibility, analytics, attribution, CSV export, and API access vary by plan. A 7-day trial is available, but there is no free plan. Snapseek says it follows Shopify’s Protected Customer Data standard and does not sell data or use it for third-party advertising.