Pinterest Shopping vs Shoppable
Pinterest Shopping
business.pinterest.comShoppable
about.shoppable.comSide by side
| Figure | Pinterest Shopping | Shoppable |
|---|---|---|
| Price from | Free | $83.25/mo |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 3 |
| Spec score · Social Commerce Software | 8.6 (#2) | 7.4 (#22) |
| Integrations | Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce as third-party integrations for uploading products. | The maker documents a Shopify Partner Channel integration and says its MCP integration can connect catalogs to Claude, ChatGPT, and other AI platforms adopting MCP. |
| Support | Pinterest’s shopping help page directs merchants who still need help to contact Pinterest support. | The pricing page lists a Help Center, support tickets, and monthly live Q&A webinar, while Enterprise includes a designated customer success manager. |
| What it does | Pinterest Shopping lets businesses upload catalogs, create Product Pins and connect shoppers to their own websites or apps. | Shoppable provides commerce infrastructure for shopping and checkout in content, social media, ads, connected TV, and AI environments. |
Plans
Pinterest Shopping
- Pinterest products and organic Product PinsFree
- Pinterest ShoppingFree
Shoppable
- Startup$99 a month
- Growth$999 a year
- Enterprise (Global)Priced on request
In their own words
Pinterest Shopping
Pinterest Shopping gives merchants a way to display products through Product Pins, which can show details such as price and availability and send shoppers to a retailer’s website. Merchants can upload catalogs to make Pins in volume, group products, and create shopping ads. Product Pins can also circulate organically on Pinterest or be featured on a merchant profile through a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s app or website, not on Pinterest. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog feeds can be TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets; a retail catalog can contain up to 20 million products. Catalog setup requires a business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free; campaigns are paid. Pinterest Shopping is available on Android, iOS, web, and API.
Shoppable
Shoppable has no write-up on Specifiction yet; its figures are above.