Pinterest Shopping vs TikTok Shop

Pinterest Shopping gives merchants a way to display products through Product Pins, which can show details such as price and availability and send shoppers to a retailer’s website. Merchants can upload catalogs to make Pins in volume, group products, and create shopping ads. Product Pins can also circulate organically on Pinterest or be featured on a merchant profile through a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s app or website, not on Pinterest. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog feeds can be TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets; a retail catalog can contain up to 20 million products. Catalog setup requires a business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free; campaigns are paid. Pinterest Shopping is available on Android, iOS, web, and API.

TikTok Shop gives sellers ways to offer products through creators, shoppable videos and LIVE shopping, with checkout inside TikTok. Businesses, brands and individual sellers can apply in supported markets after completing verification. Sellers can add products one by one or connect an existing catalog, and can find creators to promote products for commission on resulting sales. Collaboration can be open to affiliate creators or targeted to specific creators. Seller Center’s app covers product and inventory management, orders, buyer inquiries, returns, promotions and performance monitoring. Integrations include marketplaces such as Amazon, Etsy and Walmart, as well as shipping, fulfillment and multichannel operations. A Shopify connector can sync a store and manage products and settings through Seller Center, but is limited to specific sellers. TikTok Shop operates by market; sellers wishing to sell in multiple countries need to sign up for each region. The listed plan is free, with no setup fee and a 6% commission on each sale. A free plan is listed, but there is no free trial.