Planable vs Sprout Social
Planable
planable.io
Sprout Social
sproutsocial.comSide by side
| Figure | Planable | Sprout Social |
|---|---|---|
| Price from | $9/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 14 | 6 |
| Spec score · Social Media Management Tools | 9.3 (#3) | 9.0 (#11) |
| Spec score · Social Media Management - Enterprise Software | 8.9 (#2) | 8.3 (#9) |
| Spec score · Social Tools | 8.9 (#6) | 8.2 (#19) |
| Spec score · Social Media Marketing | 8.9 (#6) | 8.3 (#15) |
| Spec score · Social Media Management - Midmarket Software | 8.9 (#6) | 8.2 (#17) |
| Spec score · Social Media Scheduling Software | 8.9 (#9) | 8.2 (#21) |
| Spec score · AI Social Media Management Software | 8.9 (#9) | 8.2 (#23) |
| Spec score · Social Scheduling | 9.0 (#7) | 8.3 (#17) |
| Spec score · Social media schedulers | 8.9 (#10) | 8.9 (#7) |
| Spec score · Marketing Calendar Software | 8.7 (#7) | 8.2 (#11) |
| AI features | Planable AI can generate or rewrite captions, read captions from images and videos, suggest hashtags and recommend posts based on prior content. | AI assists with replying, posting and Trellis agent capabilities |
| Analytics level | advanced | basic |
| Approval workflow | Yes | Yes |
| Founded | 2016 | 2010 |
| Free plan | Yes | No |
| Integrations | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. | Advanced includes the Sprout API and Helpdesk integrations |
| Social accounts | 4 | 5 |
| Social inbox | Yes | Yes |
| Supported networks | Facebook,LinkedIn,Instagram,X,Google Business Profile,YouTube,TikTok,Pinterest,Threads | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Planable
- FreeFree
- Basic$33 a month
- Basic$39 a month
- BasicPriced on request
- Pro$49 a month
- Pro$59 a month
- ProPriced on request
- EnterprisePriced on request
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.