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SPECIFICTION
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Planable vs Varum

Planable

planable.io

Varum

varum.app

Side by side

FigurePlanableVarum
Price from$9/moFree
Free planYesYes
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYes—
Plans published144
Spec score · Marketing Project Management Software8.9 (#4)7.1 (#21)
IntegrationsOfficial integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants.Listed integrations include Google Drive, Slack, Dropbox, Meta Ads, and Google Ads.
What it doesPlanable is a collaboration-first social-media and marketing-content platform for creating, reviewing, approving, scheduling, publishing, engaging and analyzing content.Varum is a cloud-based marketing workflow and project management platform for teams.

Plans

Planable

  • FreeFree
  • Basic$33 a month
  • Basic$39 a month
  • BasicPriced on request
  • Pro$49 a month
  • Pro$59 a month
  • ProPriced on request
  • EnterprisePriced on request
  • Social Inbox add-on$9 a month
  • Analytics add-on$14 a month

Planable pricing →

Varum

  • Free PlanFree
  • Business PlanPrice not published
  • Pro PlanPrice not published
  • Team AI PlanPrice not published

Varum pricing →

In their own words

Planable

Planable has no write-up on Specifiction yet; its figures are above.

Visit planable.io

Varum

Varum is a web-based marketing workflow and project management platform for teams. It combines task and project management with collaboration, campaign planning, and workflow automation that includes approvals. Teams can manage multiple workspaces, apply custom branding and subdomains, and use AI-powered content generation alongside digital asset management and storage. Listed integrations include Google Drive, Slack, Dropbox, Meta Ads, and Google Ads. The Free Plan costs nothing, requires no credit card, includes core features, and does not expire; its terms do not specify usage limits. Guest access is limited. Varum describes encryption in transit and at rest, role-based access controls, tenant isolation, and multi-factor authentication options. It says Google Workspace data is not used to train generalized or third-party AI models or passed to third-party AI services.

Visit varum.app