Plann vs Sprout Social
Plann
plannthat.com
Sprout Social
sproutsocial.comSide by side
| Figure | Plann | Sprout Social |
|---|---|---|
| Price from | $12.50/mo | $79/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 4 | 6 |
| Spec score · Social Media Management Tools | 8.3 (#36) | 9.0 (#11) |
| Spec score · AI Social Media Management Software | 8.2 (#21) | 8.2 (#23) |
| Free plan | Yes | No |
| Integrations | The product page says Plann integrates with Canva and offers access to more than 450,000 templates. | Advanced includes the Sprout API and Helpdesk integrations |
| Support | Plann provides a Help Center with setup, scheduling, billing, support and policy articles. | Support resources include Help center, FAQs and System status |
| Supported networks | Plann lists Instagram, Facebook, LinkedIn, TikTok, Pinterest and YouTube Shorts for social planning and posting. | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Plann
Plann is a social media planning and publishing suite for creating, scheduling, and reviewing content. Its drag-and-drop grid previews planned posts alongside published ones, while creation tools include AI caption generation, daily post ideas, royalty-free stock images and videos, and image editing. It supports planning and posting for Instagram, Facebook, LinkedIn, TikTok, Pinterest, and YouTube Shorts, and integrates with Canva with access to more than 450,000 templates. Plann runs on Android, iOS, and the web. The free plan covers one user and one brand, with Instagram scheduling, 30 monthly posts, stories and carousels, five video posts, and 30 monthly AI credits. Instagram accounts must be Business or Creator accounts; personal accounts are unsupported. Paid plans start at $12.50 per month when billed annually, and a seven-day premium trial does not require a credit card. Paid plans include team tools, with chat and approval flows on Build and above.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.