PlaybookUX vs TheySaid

PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.

TheySaid is a web-based platform for collecting user and employee feedback through AI-moderated tests, interviews, forms, surveys, polls, and pulses. Its moderator can guide participants, ask follow-up questions, and adjust prompts as responses arrive. AI analytics summarize themes and recommendations, with conversational exploration of project insights. Results can include task-completion and time-on-task metrics, recurring issues, highlight clips, and prioritized recommendations. Teams can collect responses through links, email, website embeds, pop-ups, QR codes, or participant panels; the platform also supports two-way voice and conditional question logic. TheySaid says it supports more than 70 languages. The Free plan is free and includes five AI user tests and 50 AI surveys monthly, with one workspace and one active test; panel recruiting costs extra. Paid plans start at 49 USD per month. Plans are billed annually by default, with monthly billing available at 33% more. The platform runs on the web and provides API access.