PlaybookUX vs UserBob
PlaybookUX
playbookux.comUserBob
userbob.comSide by side
| Figure | PlaybookUX | UserBob |
|---|---|---|
| Price from | $450/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 10 |
| Spec score · Usability Testing Software | 8.5 (#7) | 7.6 (#29) |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
UserBob
- Mobile Web — First Impressions$22.50, paid once
- Web — First Impressions$30, paid once
- Web — Task Completion$37.50, paid once
- Mobile Web — Task Completion$42.50, paid once
- Android App — First Impressions$45, paid once
- iOS App — First Impressions$45, paid once
- Android App — Task Completion$47.50, paid once
- iOS App — Task Completion$47.50, paid once
- Custom — Mobile Web, Android, or iOSPrice not published
- Web — CustomPrice not published
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.