PlaybookUX vs UserTesting
PlaybookUX
playbookux.com
UserTesting
usertesting.comSide by side
| Figure | PlaybookUX | UserTesting |
|---|---|---|
| Price from | $450/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 4 | 3 |
| Spec score · Crowd Testing Tools | 8.5 (#2) | 7.3 (#12) |
| Spec score · Consumer Video Feedback Software | 8.5 (#2) | 7.5 (#13) |
| Spec score · AI User Research Tools | 8.3 (#4) | 7.3 (#26) |
| Spec score · Usability Testing Software | 8.5 (#7) | 7.4 (#38) |
| Spec score · User Experience Software | 8.4 (#8) | 7.4 (#26) |
| Spec score · UX Research Software | 8.2 (#8) | 7.3 (#27) |
| Spec score · User Testing | 8.3 (#7) | 7.4 (#20) |
| Support | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. | Ultimate offers optional Premier Support with 30-minute Power Sessions; Ultimate+ includes Premier Support+ with a dedicated consultant and 1-hour Power Sessions. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
UserTesting
- AdvancedPriced on request
- UltimatePriced on request
- Ultimate+Priced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.
UserTesting
UserTesting is a video-first platform for collecting feedback from people on ideas, designs, prototypes, websites, apps, and campaigns at any stage before or after launch. Its AI analysis brings together video, text, and behavioral data to identify themes and patterns. Teams can recruit participants for moderated or unmoderated sessions, and test mobile apps on iOS and Android phones and tablets. The Advanced plan includes surveys, interaction and think-out-loud tests, and moderated Live Conversation sessions. Ultimate adds AI test creation and analysis, an Insights Hub, card sorting, tree testing, and custom audiences; Ultimate+ adds a Figma plugin, custom insights services, and Premier Support+. Listed integrations include Figma, Jira, Slack, Microsoft Teams, Miro, Canva, Qualtrics, Contentsquare, and FullStory. A Results API v2 provides access to QXscores, session data, videos, and transcripts, alongside legacy API v1 endpoints. UserTesting is paid, has no free plan, and offers a free trial. Pricing is customized by users, types, and features, so customers must request a quote.