PlaybookUX vs UserZoom
PlaybookUX
playbookux.com
UserZoom
usertesting.comSide by side
| Figure | PlaybookUX | UserZoom |
|---|---|---|
| Price from | $450/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Usability Testing Software | 8.5 (#7) | 7.2 (#43) |
| Spec score · User Experience Software | 8.4 (#8) | 7.2 (#30) |
| Spec score · User Testing | 8.3 (#7) | 7.2 (#21) |
| Analysis | Researchers can use transcripts, notes, tags, video clips, highlight reels, heat maps, and task success analytics to analyze studies. | Analysis features include automated transcripts, synced playback, timestamped notes, and automatically generated charts and visualizations. |
| Purpose | PlaybookUX is an all-in-one platform for recruiting participants, conducting qualitative and quantitative research, and analyzing and organizing findings. | UserZoom helps teams create digital experiences using human insight and UX research. |
| Support | All customers have access to chat support, while enterprise customers are assigned a dedicated customer success manager. | The Ultimate plan offers optional Premier Support with 30-minute Power Sessions, while Ultimate+ includes Premier Support+ with a dedicated consultant and one-hour Power Sessions. |
Plans
PlaybookUX
- Self-serveFree
- Scale$5,400 a year
- Pro$8,800 a year
- EnterprisePriced on request
UserZoom
- AdvancedPriced on request
- UltimatePriced on request
- Ultimate+Priced on request
In their own words
PlaybookUX
PlaybookUX is a research platform for recruiting participants, running studies and organizing findings. Researchers can conduct unmoderated tests, moderated interviews, card sorting, tree testing, surveys, five-second tests, first-click tests and preference tests. Its stated panel has more than 7 million vetted consumer and professional participants, and users can also bring their own. Analysis tools include transcripts, notes, tags, video clips, highlight reels, heat maps and task-success analytics. AI features include follow-up questions, summaries, sentiment analysis, pattern detection, screener and script generation, and AI personas. The Figma integration imports prototypes and supports goal-completion metrics, misclick tracking, and heat and click map overlays. It also offers an API and MCP layer for connecting data with other tools and automating project creation. The platform supports web, Android, iOS, macOS and Windows, including native Android and iOS app research. Self-serve is free and allows 50 sessions annually; Scale costs $5,400 a year and Pro costs $8,800 a year.