Podash vs Podtrac

Podash tracks podcast rankings and activity across Apple Podcasts and Spotify. Its charts cover 15 countries and 18 categories, with historical data available for up to 30 days. Users can search for podcasts and view their details, while the app monitors Apple Podcast reviews. Connecting Simplecast and YouTube aggregates download numbers for the last five episodes. Widgets are available for the Home Screen and Today View, as well as on iPad and Mac. The free download has in-app purchases: Indie Podcaster costs $0.99 a month or $9.99 a year, and Podcast Network costs $9.99, paid once and allows following an unlimited number of podcasts. The maker describes the charts as useful to marketing experts monitoring recently popular shows for performance marketing. Podash is made by fruitful apps, an app studio in Hamburg, Germany. The maker says the app has no tracking, data collection or ads, and that a Simplecast API key is kept in iCloud Keychain where only the user can access it. iPhone requires iOS 17.4 or later; Mac compatibility requires macOS 14.4 or later and Apple M1 or later.

Podtrac is a web service for measuring podcast audiences and tracking promotion activity. Its reports show daily episode downloads and breakdowns by source and country. Unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports refresh daily based on the prior day’s activity, with totals typically ready by noon UTC the following day. Smart Links create show-specific pages with artwork, episode details, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports track clicks and downloads by episode, country, and app, and distinguish new listeners from all listeners. Podtrac also attributes podcast promotions, including dynamic ad insertion, in-episode promos, feed drops, and guest appearances. Measurement requires adding a Podtrac redirect prefix to episode URLs, through supported hosts or by editing a feed. A free basic measurement plan is listed. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools.