Podchaser vs Podtrac

Podchaser is a podcast database and search engine for finding podcasts, episodes, creators, audience insights and sponsorship information. Users can search more than 5.5 million podcasts and discover episodes by topic. Credits make hosts, guests, voice actors and crew searchable, while community-curated lists can be browsed or created and shared. Podchaser Pro provides reach and listener demographics for research and campaign planning, and can monitor custom keywords, people or organizations in podcast transcripts. Its API provides podcast metadata, creator credits, audience data, transcripts, charts, contacts, sponsor information and brand safety ratings, with higher tiers unlocking additional data types. Access includes a self-serve REST API and an Enterprise GraphQL API. Enterprise options include S3 data delivery, custom data, bespoke SLAs and dedicated account support. Starter costs $30 a month for 1,000 requests, 25 results per search and medium rate limits. Podchaser says it has no native app-store app, though its progressive web app can be installed from Android, iOS and desktop browsers.

Podtrac is a web service for measuring podcast audiences and tracking promotion activity. Its reports show daily episode downloads and breakdowns by source and country. Unique monthly audience counts are available for podcasts with at least 1,000 unique downloads per month. Reports refresh daily based on the prior day’s activity, with totals typically ready by noon UTC the following day. Smart Links create show-specific pages with artwork, episode details, an integrated player, and links to major podcast apps such as Apple Podcasts and Spotify. Their reports track clicks and downloads by episode, country, and app, and distinguish new listeners from all listeners. Podtrac also attributes podcast promotions, including dynamic ad insertion, in-episode promos, feed drops, and guest appearances. Measurement requires adding a Podtrac redirect prefix to episode URLs, through supported hosts or by editing a feed. A free basic measurement plan is listed. Shows or networks with 500,000 or more monthly downloads are directed to request a demo for promotion tools.