Poptin vs PopupForge

Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).

PopupForge creates branded lead forms for websites and tracks their results. It reads a public page’s visible copy, colors, typography, and visual style to generate popup concepts. Users can preview designs on desktop and mobile, then edit copy, colors, fields, and triggers before publishing. Forms support multiple steps and configurable fields; display options include immediate, timed delay, scroll threshold, and exit intent. PopupForge tracks views, submissions, and conversion rate live. Publishing uses a script tag that injects an iframe, and changes to a published popup go live without redeploying the site. Leads can be routed to Slack or a signed HTTPS webhook for Zapier, Make, or a custom backend. The script works on sites allowing custom HTML or JavaScript, with guides for platforms including WordPress, Shopify, Webflow, Squarespace, Wix, Framer, Ghost, Carrd, and Next.js. Its free plan costs nothing and allows one website, one modal, 50 submissions per month, and three AI generations total. The maker describes use cases spanning bloggers, ecommerce stores, SaaS startups, course creators, agencies, and marketers.