Popup Builder vs Promolayer
Popup Builder
popup-builder.com
Promolayer
promolayer.ioSide by side
| Figure | Popup Builder | Promolayer |
|---|---|---|
| Price from | $4.16/mo | $20.83/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 11 |
| Spec score · Pop-Up Builder Software | 7.2 (#25) | 8.4 (#6) |
| Analytics | A paid Analytics extension tracks popup effectiveness and trigger performance. | Standard reporting covers impressions, clicks and submissions, while Plus adds pageview, impression-rate and account-usage reports. |
| Installation | The free plugin can be installed from the WordPress dashboard or downloaded as a ZIP and uploaded through the WordPress admin panel. | Shopify and Wix offer app-store installation; other sites use an embed tag, including through Google Tag Manager. |
| Integrations | The maker's support article lists ActiveCampaign, GetResponse, SendinBlue, and HubSpot integrations for Subscription Plus, with Mailchimp and AWeber available as separate extensions. | Documented connections include Shopify, Wix, WordPress, Google Analytics, Mailchimp, Klaviyo, Shopify Flow and webhooks. |
| Support | The maker offers a knowledge base, live chat, and WordPress community forum. | Help-center guides cover setup, troubleshooting and integrations; support is available by dashboard live chat on eligible plans and email. |
| Targeting | The product describes targeting visitors by geography, demographics, behavior, location, country, URL, browser, and operating system. | Audience rules can use traffic source, device, browser language, visit frequency, URL, cart state, geography, login state and other visitor signals. |
| Triggers | The homepage lists page load, scrolling, exit, hover, inactivity, cart additions, and clicks as popup triggers. | Built-in triggers include elapsed time, inactivity, scroll depth, custom JavaScript, exit intent and browser-back or swipe detection. |
Plans
Promolayer
- FreeFree
- Basic$20.83 a month
- Standard$58.33 a month
- Professional$125 a month
- Enterprise$266.67 a month
- Plus$416.67 a month
- Basic¥2,083 a month
- Standard¥5,833 a month
- Professional¥12,500 a month
- Enterprise¥26,667 a month
In their own words
Popup Builder
Popup Builder has no write-up on Specifiction yet; its figures are above.
Promolayer
Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win, as well as image popups, teasers, and in-page embeds. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, mobile back, and swipe gestures. Targeting can use page, traffic source, visit frequency, and visitor behavior. The platform includes A/B testing and analytics, connects with GA4 and other analytics tools, and lists Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks as integrations or installation options. Shopify and Wix installs come from their app stores; other sites can use an embed tag generated in the dashboard. The free plan includes 1,000 monthly impressions and branding. Paid plans start at $20.83/mo (annual); Shopify app paid plans have a 7-day trial, while direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.