Positionly vs Rank Tracker
Positionly
positionly.comRank Tracker
link-assistant.comSide by side
| Figure | Positionly | Rank Tracker |
|---|---|---|
| Price from | $15/mo | $14.92/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Plans published | 10 | 6 |
| Spec score · Rank Tracking Software | 9.0 (#4) | 8.9 (#6) |
| API | Positionly advertises an open, fully documented API for accessing data, features, extensions and embedded integrations. | The maker publishes a Backlinks API v1.0 using API-key authentication with JSON or XML output for backlink data retrieval. |
| Founded | 2012 | 2005 |
| Headquarters | Warsaw, Poland | Nicosia, Cyprus |
| Integrations | The site lists Google Analytics integration and says add-ons can sync with Google Spreadsheets. | Rank Tracker connects Google Analytics 4 and Google Search Console, and supports Dropbox for sharing reports. |
| Rating on Trustpilot | 4.1 out of 5 from 5 reviews | 3.5 out of 5 from 414 Link-Assistant.com reviews. |
| Rating on TrustRadius | 7.6 out of 10 from 6 reviews | 9 out of 10 from 17 SEO PowerSuite reviews. |
| Support | The site offers contact by email and lists phone numbers for configuring a custom plan. | The company says users can contact support by email and that its support team will respond as soon as possible. |
| What it does | Positionly tracks website keyword rankings, competitor performance, backlinks and SEO progress. | Rank Tracker is desktop SEO software for keyword-rank monitoring, keyword research, competitor analysis and SEO reporting. |
Plans
Positionly
- FreeFree
- Basic$15 a month
- Medium$39 a month
- Standard$79 a month
- Agency$159 a month
- FreeFree
- Platinum$399 a month
- EnterprisePrice not published
- PersonalPrice not published
- PremiumPrice not published
Rank Tracker
- FreeFree
- Rank Tracker FreeFree
- Professional$179 a year
- Rank Tracker Professional$179 a year
- Enterprise$419 a year
- Rank Tracker Enterprise$419 a year
In their own words
Positionly
Positionly is inbound marketing software for tracking keyword positions and improving search visibility. It checks rankings daily across local and global search engines, with results available around noon in the user's time zone. Users can compare rankings, historical positions and overlapping keywords with competitors. Inbound-link tools support keyword-level searches, competitive backlink analysis and link quality review, powered by Majestic. The website auditor checks page crawlability and identifies missing keywords. Reports can be customized and branded, automated, exported as CSV or PDF, and generated manually or on a recurring schedule. Users can invite clients or colleagues with read or write access to selected sites. White-label options include a custom domain, platform color, company name, logo and removal of Positionly branding. The service lists Google Analytics integration and add-ons for syncing with Google Spreadsheets. Its free plan covers five keywords and one website; a 14-day trial requires no credit card to start. Basic costs $15 a month billed for 12 months.
Rank Tracker
Rank Tracker monitors keyword positions, supports keyword research and analyzes competitors. It tracks desktop and mobile rankings and local results across more than 597 search engines, saving the top 30 results for each ranking check. Its research tools include Google Ads Keyword Planner, autocomplete suggestions, related searches, keyword gap analysis and YouTube autocomplete. Supported search engines include Google, Bing, Yahoo, Naver, Baidu, Yandex and YouTube; updates are daily and location tracking is global. The software connects to Google Analytics 4 and Google Search Console, and supports Dropbox for sharing reports. The free edition allows one competitor per project, saved projects and scheduled SEO tasks. Professional costs $179 a year and allows five competitors per project; printed reports have watermarks. Enterprise costs $419 a year and allows 40 competitors, with options to save, email and schedule reports and export CSV, SQL and HTML. Rank Tracker runs on Linux, macOS and Windows. Its maker, Link-Assistant, was founded in 2005 and is headquartered in Nicosia, Cyprus.