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SPECIFICTION
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Positionly vs SEOwl

Positionly

positionly.com

SEOwl

seowl.co

Side by side

FigurePositionlySEOwl
Price from$15/mo$25/mo
Free planYes—
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published104
Spec score · Rank Tracking Software9.0 (#4)7.6 (#46)
APIPositionly advertises an open, fully documented API for accessing data, features, extensions and embedded integrations.SEOwl describes its API as RESTful and says it can integrate with existing platforms or apps.
Backlink monitoringThe inbound-links module shows linking sites, link timing and backlink quality information, with data powered by Majestic.SEOwl says it checks backlinks daily for whether they remain live, present, do-follow, and indexed.
IntegrationsThe site lists Google Analytics integration and says add-ons can sync with Google Spreadsheets.The homepage lists Google Analytics, Google Search Console, Google DataStudio, DomDetailer, Slack, and Zapier, which it marks Beta.
ProductPositionly describes itself as inbound marketing software for gaining traffic and improving search rankings.SEOwl describes itself as an SEO monitoring platform for on-page changes, backlinks, and search positions.
SupportThe site offers contact by email and lists phone numbers for configuring a custom plan.SEOwl advertises help and training from the founder and offers a personal demo.
TrialThe pricing page offers a 14-day trial with no obligation and no credit card required to start.The pricing page offers a seven-day free trial with no credit card required.

Plans

Positionly

  • FreeFree
  • Basic$15 a month
  • Medium$39 a month
  • Standard$79 a month
  • Agency$159 a month
  • FreeFree
  • Platinum$399 a month
  • EnterprisePrice not published
  • PersonalPrice not published
  • PremiumPrice not published

Positionly pricing →

SEOwl

  • Solo 250$25 a month
  • Pro 1000$65 a month
  • Agency 3000$139 a month
  • CustomPriced on request

SEOwl pricing →

In their own words

Positionly

Positionly is inbound marketing software for tracking keyword positions and improving search visibility. It checks rankings daily across local and global search engines, with results available around noon in the user's time zone. Users can compare rankings, historical positions and overlapping keywords with competitors. Inbound-link tools support keyword-level searches, competitive backlink analysis and link quality review, powered by Majestic. The website auditor checks page crawlability and identifies missing keywords. Reports can be customized and branded, automated, exported as CSV or PDF, and generated manually or on a recurring schedule. Users can invite clients or colleagues with read or write access to selected sites. White-label options include a custom domain, platform color, company name, logo and removal of Positionly branding. The service lists Google Analytics integration and add-ons for syncing with Google Spreadsheets. Its free plan covers five keywords and one website; a 14-day trial requires no credit card to start. Basic costs $15 a month billed for 12 months.

Visit positionly.com

SEOwl

SEOwl has no write-up on Specifiction yet; its figures are above.

Visit seowl.co