Positionly vs Serpfox

Positionly is inbound marketing software for tracking keyword positions and improving search visibility. It checks rankings daily across local and global search engines, with results available around noon in the user's time zone. Users can compare rankings, historical positions and overlapping keywords with competitors. Inbound-link tools support keyword-level searches, competitive backlink analysis and link quality review, powered by Majestic. The website auditor checks page crawlability and identifies missing keywords. Reports can be customized and branded, automated, exported as CSV or PDF, and generated manually or on a recurring schedule. Users can invite clients or colleagues with read or write access to selected sites. White-label options include a custom domain, platform color, company name, logo and removal of Positionly branding. The service lists Google Analytics integration and add-ons for syncing with Google Spreadsheets. Its free plan covers five keywords and one website; a 14-day trial requires no credit card to start. Basic costs $15 a month billed for 12 months.

Serpfox tracks search rankings and brand visibility in AI assistants. It monitors Google, Bing and Yandex by location, with desktop and mobile rankings tracked separately. For AI visibility, it checks prompts with ChatGPT, Claude, Perplexity and Gemini, recording brand mentions, site citations and named competitors. Users can compare AI share of voice against up to 10 competitors and track brands over time. Scheduled PDF and CSV reports can be emailed to users or clients; email alerts can flag keywords entering the top 10, dropping out or crossing a chosen threshold. Agency tools include client logins limited to their keywords, read-only ranking links and white labeling with custom logos, colors and domains. Dashboard data is available as JSON through an API. Plans range from a free account with 10 keywords and 3 AI prompts to options listed through 80,000 keywords; customers needing more are directed to support. Serpfox is available on the web and through an API, and support is provided in English by email. Its free account has weekly checks and requires no credit card.