Positionly vs SerpTrace
Positionly
positionly.comSerpTrace
serptrace.comSide by side
| Figure | Positionly | SerpTrace |
|---|---|---|
| Price from | $15/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 10 | 3 |
| Spec score · Rank Tracking Software | 9.0 (#4) | 7.5 (#51) |
| Spec score · SEO tools | 8.8 (#18) | 7.4 (#189) |
| Free plan | The pricing page links to a free starter plan signup. | Yes |
| Support | The site offers contact by email and lists phone numbers for configuring a custom plan. | SerpTrace offers email support for account, billing, login, and search-job issues. |
| What it does | Positionly tracks website keyword rankings, competitor performance, backlinks and SEO progress. | SerpTrace tracks Google rankings for selected pages and keywords by location and device. |
Plans
Positionly
- FreeFree
- Basic$15 a month
- Medium$39 a month
- Standard$79 a month
- Agency$159 a month
- FreeFree
- Platinum$399 a month
- EnterprisePrice not published
- PersonalPrice not published
- PremiumPrice not published
In their own words
Positionly
Positionly is inbound marketing software for tracking keyword positions and improving search visibility. It checks rankings daily across local and global search engines, with results available around noon in the user's time zone. Users can compare rankings, historical positions and overlapping keywords with competitors. Inbound-link tools support keyword-level searches, competitive backlink analysis and link quality review, powered by Majestic. The website auditor checks page crawlability and identifies missing keywords. Reports can be customized and branded, automated, exported as CSV or PDF, and generated manually or on a recurring schedule. Users can invite clients or colleagues with read or write access to selected sites. White-label options include a custom domain, platform color, company name, logo and removal of Positionly branding. The service lists Google Analytics integration and add-ons for syncing with Google Spreadsheets. Its free plan covers five keywords and one website; a 14-day trial requires no credit card to start. Basic costs $15 a month billed for 12 months.