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SPECIFICTION
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Postalytics vs Postronomy

Postalytics

postalytics.com

Postronomy

postronomy.com

Side by side

FigurePostalyticsPostronomy
Price from$199/mo$199/mo
Free planYes—
Free trial——
Open source——
WebYesYes
iOSYes—
AndroidYes—
APIYesYes
Plans published42
Spec score · Direct Mail Automation Software8.9 (#3)7.3 (#19)
AudiencePostalytics describes the product as built for modern marketing teams, including SaaS growth marketers, nonprofit campaign managers and agencies running client campaigns.The FAQ says Done For You is better suited to customers sending 3500+ pieces per month, while Self Serve typically suits customers sending about 300 pieces monthly or using automated campaigns and gifting.
IntegrationsNamed integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva.The FAQ says CRM integration is available in most cases through a Zapier integration configured by support using an API key.
Mailing listsPostalytics says it checks mailing addresses against USPS address databases and supports importing lists by integration or file upload.The service supports uploaded contact lists and a demographic and geographic list builder; list-builder addresses cost approximately .10 cents per record with a 100-address minimum.
SupportThe Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response.The plans include one-on-one live chat and Zoom support, and the FAQ says subscribers receive one-on-one onboarding and ongoing support.

Plans

Postalytics

  • Free PlanFree
  • Free PlanFree
  • Marketer Plan$199 a month
  • Pro & Agency Plans$399 a month

Postalytics pricing →

Postronomy

  • Pro Premium - Self Service$199 a month
  • Business - Concierge$499 a month

Postronomy pricing →

In their own words

Postalytics

Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.

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Postronomy

Postronomy has no write-up on Specifiction yet; its figures are above.

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