Postalytics vs PRINTgenie
Postalytics
postalytics.com
PRINTgenie
printgenie.ioSide by side
| Figure | Postalytics | PRINTgenie |
|---|---|---|
| Price from | $199/mo | — |
| Free plan | Yes | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 0 |
| Spec score · Postcard Maker Software | 8.8 (#2) | 7.1 (#19) |
| Audience | Postalytics describes the product as built for modern marketing teams, including SaaS growth marketers, nonprofit campaign managers and agencies running client campaigns. | The site describes PRINTgenie as a direct mail platform for agents, investors, roofers, and home services. |
| Automation | Triggered campaigns can send postcards and letters when triggered by a connected automation tool. | Users can choose prebuilt campaigns or create their own, then run them on a schedule or trigger them with real-time data. |
| Headquarters | Rockland, Massachusetts, United States | PRINTgenie lists its address as 2240 Encinitas Blvd. #D254, Encinitas, California 92024. |
| Integrations | Named integrations include HubSpot, Salesforce, HighLevel, Zapier, ActiveCampaign, Zoho, Keap, Klaviyo, Marketo and Canva. | The site lists Webhooks, Zapier, and an API for connecting PRINTgenie with CRM workflows. |
| Support | The Free Plan lists email, chat and user guide support; the Marketer Plan lists enhanced support response and the Pro & Agency Plans list priority support response. | The site provides [email protected] and says its team can help tailor an integration solution. |
| What it does | Postalytics automates creation, sending, personalization and measurement of direct-mail postcards and letters. | PRINTgenie syncs direct mail, text, and email into scheduled or data-triggered multi-touch campaigns. |
Plans
Postalytics
- Free PlanFree
- Free PlanFree
- Marketer Plan$199 a month
- Pro & Agency Plans$399 a month
In their own words
Postalytics
Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.
PRINTgenie
PRINTgenie coordinates direct mail, text, and email in campaigns that run on a schedule or respond to data in real time. Users can start with prebuilt campaigns and templates or make their own, then send postcards, letters, greeting cards, and Popcards. Its List Builder searches more than 180 million residential and commercial properties. The mobile app description includes looking up property-owner details, taking a photo, using Google Street View, and sending a multichannel campaign. Webhooks, Zapier, API, and SSO integrations connect PRINTgenie with CRMs and other workflows; Zapier can trigger it from a CRM, form, email, or other connected app. The service is aimed at agents, investors, roofers, and home services businesses, and is listed for Android, iOS, web, and API. Pricing is freemium, with a free plan and paid plans from $49/mo. There are no order minimums. The site also offers a “Start Free” option, but does not specify a trial duration.