Postalytics vs Sincerely

Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.

Sincerely is web software for B2B direct-mail campaigns using CRM or CSV audiences, personalized printed pieces, and measurement against account-level holdout groups. Salesforce and HubSpot sync account, contact, opportunity-stage, and campaign-membership data, and CSV import is supported. The product drafts personalized writing from account research and links each factual claim to a source. Drafts require human approval before printing, and edits are versioned. Postcards and letters can be mailed; handwritten notes and gifts are not live because their fulfillment adapters are not built. Address verification and correction are included on every plan, with low-confidence addresses routed for review. Every plan includes account-level holdouts, and Sincerely says five of eight campaign types measure lift against a holdout. When a plan reaches its monthly cap, live campaigns pause rather than print additional pieces. The free Audit plan supports imports, a mailability audit, brand designs, and draft editing, but cannot mail. Paid plans start at $250 a month; Pilot is 199.00 USD once.