Postalytics vs ZAP~POST

Postalytics automates direct mail campaigns, from creating personalized mail to sending it and tracking delivery and responses. Its Direct Mail Editor lets teams design, proof, and organize templates for postcards and letters. Campaign dashboards use Intelligent Mail Barcode tracking for delivery, while personalized URLs and QR codes provide response tracking. Connected automation tools can trigger postcards or letters, and lists can be imported through integrations or file upload. Postalytics says it checks addresses against USPS databases. Its integrations include HubSpot, Salesforce, HighLevel, ActiveCampaign, Klaviyo, Canva, Figma, Zapier, Marketo, Zoho CRM, and Keap; API and webhook options are also available. Supported formats include several postcard sizes, bifold self-mailers, and letters. The service says customers can mail one piece or 100,000 without a minimum order. Plans include printing, addressing, postage, and mailing services, with USPS First Class and Standard Class options. The free plan has one user login and charges mail per piece. Paid plans start at $199 per month, with mail also charged per piece. Postalytics is available on the web and through an API.

ZAP~POST sends personalized postcards and letters when a real-time event or customer action triggers a campaign. Its web design app supports drag-and-drop editing, custom fields, uploaded images, and unique promotional or QR codes. Mail formats include oversized and A5 postcards, an A5 one-piece mailer, and a secure letter. Campaigns can use recipient-specific QR codes and tracking, while conversion attribution is handled through the customer’s analytics platform. ZAP~POST validates recipient details and cleans records; rejected records may receive Zap credits under its credit rules. Ecommerce, CRM, and CDP systems can connect by API, and listed integrations include Klaviyo, Dotdigital, Ometria, HubSpot, Bloomreach, Zapier, Force24, and Shopify. The main standard mailing location is the UK, with campaigns also available in the US, Germany, the Netherlands, France, and Italy; specifications, prices, and turnaround vary by country. A one-off trial campaign is available without a credit card, and the site advises trying at least 1,000 recipients. The service is web-based and headquartered in London.