PostHog vs Triple Whale
PostHog
posthog.comTriple Whale
triplewhale.comSide by side
| Figure | PostHog | Triple Whale |
|---|---|---|
| Price from | Free | $219/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 4 | 5 |
| Spec score · Web analytics tools | 8.8 (#15) | 9.3 (#4) |
| Data warehouse | PostHog includes an integrated data warehouse and can also connect external warehouses such as Snowflake or BigQuery as data sources. | Its foundation is a fully managed AI-optimized data warehouse with no stated storage or retention limit. |
| Founded | 2020 | 2021 |
| Free plan | Yes | Yes |
| Integrations | PostHog CDP transforms events in real time and moves them across more than 50 destinations, including webhooks, Slack, Braze, and Customer.io. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Support | The free plan includes community support, while pay-as-you-go includes email support and Slack support for customers spending over $2,000 per month. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
PostHog
- FreeFree
- Pay-as-you-go AnalyticsPrice not published
- Pay-as-you-go AnalyticsPriced on request
- Pay-as-you-goPrice not published
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
PostHog
PostHog is a platform for building products, communicating with customers, and understanding customer data. Its suite includes product and web analytics, funnels, heatmaps, graphs and trends, lifecycle analysis, and user paths. Session Replay records sessions from web, React Native, iOS, Android, Flutter, and other SDKs. Feature Flags can target users, groups, or traffic percentages and support phased rollouts, kill switches, multivariate variants, JSON payloads, and beta opt-ins. An integrated data warehouse can use external sources such as Snowflake or BigQuery. PostHog CDP transforms events in real time and sends them to more than 50 destinations, including webhooks, Slack, Braze, and Customer.io. PostHog Desktop is a coding agent that can use product signals such as errors, support tickets, session replays, GitHub issues, Linear, and Zendesk to investigate causes and create pull requests. The free plan includes one year of event and metadata retention; free recordings are kept for one month. Paid plans guarantee seven years of event and metadata retention. PostHog also describes an open-source product licensed under MIT.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.