Postly vs Sprout Social
Postly
postly.ai
Sprout Social
sproutsocial.comSide by side
| Figure | Postly | Sprout Social |
|---|---|---|
| Price from | $8/mo | $79/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 8 | 6 |
| Spec score · Social Media Management Tools | 8.9 (#16) | 9.0 (#11) |
| Spec score · Social Media Scheduling Software | 8.6 (#14) | 8.2 (#21) |
| Spec score · AI Social Media Management Software | 8.6 (#13) | 8.2 (#23) |
| Approval workflow | Yes | Yes |
| Free plan | No | No |
| Headquarters | Middletown, Delaware, United States | Chicago, Illinois, United States |
| Integrations | Listed integrations include Instagram, Facebook, YouTube, LinkedIn, TikTok, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Discord, WhatsApp, WordPress, Ghost, Shopify, WooCommerce, and Google Sheets. | Advanced includes the Sprout API and Helpdesk integrations |
| Social accounts | 5 | 5 |
| Social inbox | Yes | Yes |
| Support | The security page directs account security, suspicious activity, access, or compliance questions to Postly support at [email protected]. | Support resources include Help center, FAQs and System status |
| Supported networks | X/Twitter,Instagram,Facebook,YouTube,LinkedIn,TikTok,Pinterest,Google Business Profile,Bluesky,Threads | X,Facebook,TikTok,LinkedIn,Instagram,Pinterest,YouTube,Bluesky,Threads,WhatsApp |
Plans
Postly
- Pro$16 a month
- Enterprise$299 a month
- Custom Telegram Bot$8 a month
- Pro$16 a month
- Shopify Publishing$16 a month
- AI Studio$24 a month
- Postly X-Pro$24 a month
- Enterprise Core$2,870.40 a year
Sprout Social
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
In their own words
Postly
Postly is a social publishing and marketing workspace for creators, founders, agencies, businesses, and marketing teams. It creates, schedules, and publishes content across supported social channels and blogs. AI tools assist with writing and optimization, while AI Studio generates campaign images and video. Teams can use shared workspaces, roles, drafts, notes, client feedback, and content approvals. Publishing options include bulk uploads, recurring posts, automated posting from sources such as feeds and products, and Google Sheets workflows. Its CRM brings supported messages, comments, reviews, contacts, auto-replies, and follow-up reminders into shared workflows. Pro costs $16 a month with a five-channel minimum; it includes five channels, unlimited scheduled posts, unlimited team members and workspaces, 100 GB cloud storage, and videos up to 10 GB. Postly also offers Enterprise at $299 a month, configured with sales, with 25 channels included. A seven-day trial is available, but there is no free plan. Platforms listed are Android, API, iOS, macOS, web, and Windows.
Sprout Social
Sprout Social brings social accounts, messages and team workflows into one social media management platform. Its consolidated inbox and collaboration tools support shared work, while approval workflows help teams review activity. Supported networks include X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads and WhatsApp. Essentials and Standard provide five social profiles per seat; Professional and Advanced provide unlimited profiles. Analytics report profile-level and post-level performance, and AI features assist with replies and posts, including Trellis agent capabilities. Premium Analytics and Listening are add-ons available to Standard and higher plans. Annual-billed pricing starts with Essentials at $79 per seat per month; Standard is $199, Professional $299 and Advanced $399 per seat per month. Essentials is also available for $99 per seat per month with monthly billing. There is no free plan, but a 30-day trial is offered. Mobile apps are available for iOS and Android. Advanced includes the Sprout API and Helpdesk integrations; Enterprise has tailored plans, dedicated SSO setup and priority support.