PostPilot vs thanks.io
PostPilot
postpilot.com
thanks.io
thanks.ioSide by side
| Figure | PostPilot | thanks.io |
|---|---|---|
| Price from | $82.50/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 4 |
| Spec score · Direct Mail Automation Software | 8.6 (#5) | 7.8 (#12) |
| Spec score · Direct Mail Marketing Software | 8.5 (#2) | 7.8 (#5) |
| Campaigns | The platform supports prospecting, retargeting, abandoned cart, loyalty, subscription, winback, and retail campaigns. | Automated campaign types include drip, birthday, anniversary, holiday, recurring, Neighbor Blast radius mailing, and evenFLOW paced sending. |
| Integrations | The integration directory lists 14 integrations and highlights Shopify, Klaviyo, Attentive, Postscript, Yotpo, Orita, Swym, StayAI, Skio, Smile and Digioh. | The maker lists native HubSpot, monday.com, Canva, an n8n community node, and email trigger integrations, plus Zapier, Make, n8n, Pipedream, Integrately, and Pabbly. |
| Product | PostPilot provides a direct mail platform for ecommerce brands to acquire, retarget, and retain customers with postcard and catalog campaigns. | Thanks.io is a direct mail automation platform for sending postcards, letters, notecards, gift cards, and MagnaCards through its dashboard, REST API, MCP server, or integrations. |
| Support | The site lists [email protected] as its support contact. | The maker offers help-center guides and support for pricing, setup, troubleshooting, and integrations, and advertises priority support on the Business plan. |
Plans
PostPilot
- FreeFree
- Growth$82.50 a month
- Growth Services$82.50 a month
- Pro$419 a month
- Pro Services$419 a month
- EnterprisePriced on request
- Enterprise ServicesPriced on request
thanks.io
- Pay as you goFree
- Business$49 a month
- Professional$199 a month
- EnterprisePriced on request
In their own words
PostPilot
PostPilot is a direct mail platform for ecommerce brands using postcards and catalogs to acquire, retarget, and retain customers. Campaigns cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses with physical mailing addresses. AcquisitionAI helps find lookalike prospects, while SiteMatch retargets anonymous site browsers. Reporting includes real-time dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems to campaigns. PostPilot automatically tracks Shopify customers who receive a postcard or handwritten card for 60 days. There is no sending minimum. The free plan has no platform cost, but postcards and postage are paid separately. Growth costs $82.50 a month with annual billing; monthly billing is 99 USD per month. Its AI prospecting data fee is $0.07. Pro costs $419 a month with annual billing, and Enterprise pricing is custom.
thanks.io
thanks.io automates direct mail campaigns for postcards, letters, notecards, gift cards and MagnaCards. Sending is available through its dashboard, REST API, MCP server or integrations. Supported formats include postcards in 4x6, 6x9 and 6x11 sizes, windowed or windowless letters, folded 5x4 notecards, branded gift cards and 6x9 MagnaCards. Campaigns can run as drips, birthday or anniversary sends, holidays, recurring mail, Neighbor Blast radius mailings or paced evenFLOW sends. Recipients can have unique QR codes with scan analytics, available on every plan. A digital handwriting engine uses fonts, AI Fonts and optional Realism Mode; it does not use real pens or human handwriters. ThanksAI Studio can generate campaign designs from plain-English prompts, alongside per-recipient AI copy and dynamic images. Developer tools include REST API v2, webhooks, OAuth2, personal access tokens and MCP servers. Pay as you go is $0/month and includes full API access; Business is $49/month, Professional is $199/month, and Enterprise pricing is custom. Gift card sends require Business, Professional or Enterprise, and postage-included per-piece charges may apply in addition to subscriptions.