PostPilot vs ZAP~POST
PostPilot
postpilot.comZAP~POST
zappost.comSide by side
| Figure | PostPilot | ZAP~POST |
|---|---|---|
| Price from | $82.50/mo | Free |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 7 | 10 |
| Spec score · Direct Mail Automation Software | 8.6 (#5) | 7.2 (#24) |
| Integrations | The integration directory lists 14 integrations and highlights Shopify, Klaviyo, Attentive, Postscript, Yotpo, Orita, Swym, StayAI, Skio, Smile and Digioh. | Listed integrations include Klaviyo, Dotdigital, Ometria, HubSpot, Bloomreach, Zapier, Force24, and Shopify. |
| Product | PostPilot provides a direct mail platform for ecommerce brands to acquire, retarget, and retain customers with postcard and catalog campaigns. | ZAP~POST sends personalized postcards and letters automatically when real-time events or actions trigger a campaign. |
| Support | The site lists [email protected] as its support contact. | The FAQ says customers can contact the team by email, chat, or phone during UK office hours; plan support also varies by tier. |
Plans
PostPilot
- FreeFree
- Growth$82.50 a month
- Growth Services$82.50 a month
- Pro$419 a month
- Pro Services$419 a month
- EnterprisePriced on request
- Enterprise ServicesPriced on request
ZAP~POST
- Annual — BasicFree
- Annual — PremiumFree
- Annual — ProFree
- Annual — StandardFree
- Monthly — BasicFree
- Monthly — PremiumFree
- Monthly — ProFree
- Monthly — StandardFree
- Pay As You Go — BasicFree
- EnterprisePriced on request
In their own words
PostPilot
PostPilot is a direct mail platform for ecommerce brands using postcards and catalogs to acquire, retarget, and retain customers. Campaigns cover prospecting, retargeting, abandoned carts, loyalty, subscriptions, winback, and retail. MailMatch links email addresses with physical mailing addresses. AcquisitionAI helps find lookalike prospects, while SiteMatch retargets anonymous site browsers. Reporting includes real-time dashboards, holdout-tested iROAS measurement, and cross-channel attribution. Listed integrations include Shopify, Klaviyo, Yotpo, Attentive, Omnisend, Recharge, Loyalty Lion, and Loop Subscriptions; an open API can connect other systems to campaigns. PostPilot automatically tracks Shopify customers who receive a postcard or handwritten card for 60 days. There is no sending minimum. The free plan has no platform cost, but postcards and postage are paid separately. Growth costs $82.50 a month with annual billing; monthly billing is 99 USD per month. Its AI prospecting data fee is $0.07. Pro costs $419 a month with annual billing, and Enterprise pricing is custom.
ZAP~POST
ZAP~POST sends personalized postcards and letters when a real-time event or customer action triggers a campaign. Its web design app supports drag-and-drop editing, custom fields, uploaded images, and unique promotional or QR codes. Mail formats include oversized and A5 postcards, an A5 one-piece mailer, and a secure letter. Campaigns can use recipient-specific QR codes and tracking, while conversion attribution is handled through the customer’s analytics platform. ZAP~POST validates recipient details and cleans records; rejected records may receive Zap credits under its credit rules. Ecommerce, CRM, and CDP systems can connect by API, and listed integrations include Klaviyo, Dotdigital, Ometria, HubSpot, Bloomreach, Zapier, Force24, and Shopify. The main standard mailing location is the UK, with campaigns also available in the US, Germany, the Netherlands, France, and Italy; specifications, prices, and turnaround vary by country. A one-off trial campaign is available without a credit card, and the site advises trying at least 1,000 recipients. The service is web-based and headquartered in London.