Practice Front vs Willow Practice
Practice Front
kiwihealth.comWillow Practice
willow-practice.comSide by side
| Figure | Practice Front | Willow Practice |
|---|---|---|
| Price from | $49/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 3 | 5 |
| Spec score · Medical Website Builders | 8.5 (#6) | 8.2 (#10) |
| Audience | The site lists doctors, nurse practitioners, therapists, physician assistants, counselors, coaches, social workers, and health and wellness workers as intended users. | The service targets independent therapists and group practices. |
| Booking | Practice Front provides booking tools for patients to schedule appointments through the practice website. | Therapist pages can show a booking link and the free plan includes a standard booking button. |
| Licence | HealthAidb classifies Kiwi Health as commercial software rather than open-source software. | The reviewed official pages do not identify an open-source licence or make the software source available. |
| Product | Practice Front is a medical website builder for healthcare practitioners that lets them create a practice website without technical expertise. | Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. |
| Security | Kiwi Health support says its platform uses encryption for patient communications and is compliant with HIPAA regulations and other industry standards. | The privacy policy states that traffic uses HTTPS, stored data is encrypted and passwords are hashed. |
| SEO | The builder includes SEO modules that Kiwi Health says were designed by SEO specialists to improve Google visibility. | SEO fields, smart suggestions and Search Console reporting are provided across paid tiers. |
| Support | The pricing page lists a help center and email support, with prioritized support and dedicated online support sessions among plan support options. | Willow describes itself as founder-run and offers human support plus optional concierge setup. |
| What it does | Practice Front is Kiwi Health’s no-code medical website builder for healthcare practitioners, intended to create a practice website without technical expertise. | Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. |
Plans
Willow Practice
- FreeFree
- Group$49 a month
- Group Practice$49 a month
- Pro$49 a month
- Growth$99 a month
In their own words
Practice Front
Practice Front is a web-based medical website builder for healthcare practitioners who want to create a practice site without coding or design expertise. Its setup is described as taking under 10 minutes. Providers can present bios, qualifications, clinical approaches, specialties, services, pricing, payment options, and accepted insurance. The site supports appointment booking, contact details, and map integration. SEO modules are included, and the LocalSEO+ option automates keyword optimization and profile updates. Practice Front connects with healthcare channels including Open Path, WebMD, and Psychology Today. The free plan includes the website builder and two basic channels, WebMD and Nextdoor. Essential costs $39 a month with yearly billing; Growth costs $80 a month with yearly billing. Premium local SEO and virtual contact forms are listed as paid features. Kiwi Health says patient communications use encryption and that its platform complies with HIPAA regulations and other industry standards.
Willow Practice
Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each clinician a profile page under the practice brand. The available templates are Minimal, Warm, and Modern, and custom domains are supported with DNS and SSL handled by the service. Therapist profiles can include a booking link; Pro includes AI Bio Studio to help create website copy. Stripe processes payments, and Willow Practice says it does not store card details. The Free plan costs nothing and covers individual therapist websites; Pro costs $49 a month billed monthly, and Group Practice costs $49 a month billed per seat monthly. The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.