Pricefy vs Retailgrid
Pricefy
pricefy.io
Retailgrid
retailgrid.ioSide by side
| Figure | Pricefy | Retailgrid |
|---|---|---|
| Price from | $49/mo | €349/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Competitor Price Monitoring Software | 8.9 (#1) | 8.7 (#5) |
| Spec score · Retail Pricing Software | 8.8 (#3) | 8.6 (#4) |
| Spec score · Pricing Software | 8.8 (#2) | 8.6 (#3) |
| Chrome extension | The Chrome extension runs scraping tasks in a pinned browser tab using the user's existing browser session. | Retailgrid Price Check can find up to 12 competitor prices, keep daily history and export CSV files; the listing shows version 1.1.0 updated October 3, 2026. |
| Company legal name | The UK company is Pricefy Ltd, company number 11256046, incorporated on 15 March 2018. | The company identifies itself as Retailgrid Oy, Business ID 3600291-3, at Maria01 in Helsinki, Finland. |
| Competitor monitoring | Users add competitor product URLs and Pricefy collects product details such as price, stock, image and currency. | Competitor prices are collected from crawlers, marketplace APIs and data partners, with standard refreshes every four hours. |
| Documentation | The help center contains guides for onboarding, imports, competitors, features, errors, report templates and MAP workflows. | Public Mintlify documentation covers grids, formulas, agents, pricing runs, dashboards, monitoring, Shopify, AI connections, security sessions and help. |
| Headquarters | London, United Kingdom | Helsinki, Finland |
| Integrations | Native catalog connections are offered for Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Wix. | Listed connections include Shopify, Magento, BigCommerce, WooCommerce, Amazon SP-API, eBay, bol., ManoMano, eMag, Google Shopping, Idealo, PriceRunner, PCA, GetRealPrice, BigQuery, Snowflake, Google Cloud, Azure, Slack and email. |
| Product matching | Its matching uses EAN, GTIN, and UPC codes or AI/ML visual comparison when barcodes are missing. | Competitor matching uses GTINs first and product attributes as a fallback, with confidence scores and manual review for edge cases. |
| Rating on Capterra | 0.0 out of 5 from 0 reviews | 0.0 out of 5 from 0 reviews |
| Rating on Chrome Web Store | 5.0 out of 5 from 1 rating | 0 out of 5 from 0 reviews |
| Rating on Software Advice | No rating from 0 reviews | 0 out of 5 from 0 reviews |
| Rating on TrustRadius | No rating from 0 reviews | 0 out of 10 from 0 reviews |
| What it does | Pricefy is a cloud service for monitoring competitor prices and stock, matching products, analyzing marketplaces and changing prices through repricing rules. | Retailgrid is a cloud workspace that combines an Excel-like data grid, AI pricing tools and competitor-price monitoring for retailers. |
Plans
Pricefy
- FreeFree
- Starter$49 a month
- Pro$99 a month
- Business$189 a month
- Enterprise$499 a month
Retailgrid
- FreemiumFree
- Starter€349 a month
- Growth€1,999 a month
- EnterprisePriced on request
In their own words
Pricefy
Pricefy monitors competitor prices, matches products, supports repricing, and publishes product feeds to shopping channels. It tracks prices across countries, currencies, and marketplaces such as Amazon and eBay, with daily monitoring and price-change alerts. Products can be matched by EAN, GTIN, or UPC, or through AI/ML visual comparison when barcodes are missing. Dynamic repricing supports rules and price floors, with an option to approve suggested prices before applying them. Alerts can go by email, Slack, or webhook; custom reports can be created in Excel, CSV, or XML. Native store integrations include Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and Wix. Connected stores sync every 24 hours, and manual sync is also available. Pricefy generates product feeds for Google Shopping, Meta, Amazon, TikTok, and hundreds of channels across 69 countries. The web and API service has a free plan; paid plans start at $37.00 per month billed annually. Listed plan caps range from 50 SKUs on Free to 25,000 on Enterprise. All plans include free onboarding and setup.
Retailgrid
Retailgrid is an AI pricing platform for mid-market retailers that combines sales, costs, inventory, competitor prices, and external signals in a spreadsheet-style workspace. Its Price Optimization agent finds prices intended to maximize margin or volume within configured constraints; Rules-Based Pricing applies margin, competitor, and MAP rules across a catalog. Competitor monitoring is a separately priced layer, with direct competitor domains listed at €100-€300 per month each depending on site complexity. Retailgrid lists connections for Shopify, Magento, BigCommerce, and WooCommerce, plus CSV and API import for catalog, cost, and sales data. The Freemium plan is free and allows up to 500 grid rows, manual import, no Agents, and seven-day data retention. Starter costs €349 a month, with up to 10,000 rows, no Agents, API access, AI chat support, and 30-day retention. Growth costs €1,999 a month and includes core Agents, up to 50,000 rows, and 365-day retention. Retailgrid says data is hosted in European regions on Google Cloud and Microsoft Azure and encrypted in transit and at rest. It says GDPR applies to its personal-data processing; ISO 27001 and SOC 2 certification work is underway, and neither certification is held yet.